| | Media Buyer & Planner Today | | | | | | | | | #1 Major Advertisers Still Boycotting YouTube | | A handful of big spending advertisers were previously reported to have recently started ad spending on YouTube again following their boycott over ad safety concerns in March, however, The Wall Street Journal reports that several other major advertisers have not returned. They include Walmart, AT&T, J.P. Morgan Chase, Starbucks and Procter & Gamble. YouTube has tried to put a positive spin on the situation, issuing a statement that read: "Many advertisers never left and many have decided to come back. While they know that no system can be perfect, they appreciate the actions we've taken and know we are taking this seriously and are committed to getting better and better." YouTube parent Google continues to make changes in an attempt to curb extremist videos that advertisers do not want their ads to be associated with. | | WHY THIS MATTERS: The mixed response from advertisers shows that brand safety concerns are being taken serious and that many may hold out until they get complete reassurance that poor ad placements will not happen again. Meanwhile, a poll of 316 marketers conducted by research consultancy Advertisers Perceptions found that 39% of respondents are likely to spend "a good deal more" with YouTube this year than they did in 2016. Just 12% said they plan to spend less and 41% said they would maintain ad spending levels on the platform. That's a testament to YouTube's scale. | | A Take: WSJ | | | | #2 Why CMOs Hate Award-Obsessed Agencies | | John Immesoete, chief creative officer at marketing services company Epsilon, in a first-person article in Ad Age, says some brand chief marketing officers dislike and distrust agencies who brag about how many Cannes Lions creative awards they have won. He says brands don't want an agency that spends its time trying to win awards, but instead wants to spend all of its time helping market the brand. He recounted a story where a brand CMO told him awards competitions are childish and distract from the real goal of increasing sales. | | WHY THIS MATTERS: The Epsilon exec's comments come during the Cannes Lions annual festival in which hundreds of awards are being presented to agencies for creative advertising. But also during a week when the CEO of agency holding company Publicis Groupe announced that he is forbidding any of the group's agencies to participate in creative awards contests over the next year. And Immesoete says, "Why do grown professionals expect trophies for doing what we're paid to do? We're supposed to use creativity to help clients solve problems and move business. When did we decide businesses didn't need to grow as long as we deemed the work to be creative?" | A Take: Ad Age
| | | | #3 Annalect Launches Data Chatbot | | Omnicom's data-driven marketing unit Annalect is launching an internal chatbot called Annalect Utility Bot Interface (AUBI) that will offer up deep troves of data at a quicker pace and be available to all personnel at Omnicom agencies – from creatives to media buyers to strategists, Adweek reports. "Chatbot technology has arrived in the form of artificial intelligence to facilitate automated exchange between a user and an entity," says Slavi Samardzija, global CEO of Annalect. He said the new chatbot will bridge the gap between a data scientist any of the agency employees. Annalect's database includes "clickstream journeys" which track which websites someone goes to before and after they buy something. Previously a staffer had to contact a data scientist to provide the data. Now the bot can deliver it. | | WHY THIS MATTERS: Marketers want to make their ad buys based on more and more different types of data. And how quickly agency employees in all types of roles can get access to the data will determine how quickly they can provide solutions to client goals. This data chatbot is a step in that direction. | | A Take: Adweek | |
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| | 40 | | Percentage of U.S. digital travel sales that will come via mobile in 2017, according to eMarketer data. U.S. mobile travel sales will total $75.8 billion, up 16.7% over 2016. Desktop and laptop travel sales will total $113.7 billion, but will decline 1.6% over 2016. By 2021, mobile will represent nearly half of all digital travel sales. | – Reported by eMarketer
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| | NBC Rolls With 'AGT' | by Michael Malone
NBC won the Tuesday ratings battle by a mile, scoring a 2.3 rating in viewers 18-49, per the Nielsen overnights, along with a 10 share. Next up was CBS at 0.6/2. America's Got Talent did a flat 2.5 for NBC and World of Dance a 1.8, off a tenth of a point from last week. CBS had repeats throughout prime. ABC did a 0.5/2. Downward Dog fell 14% to 0.6 and was followed by repeated comedies. Fox was at 0.4/2. Its prime was filled with repeats. The CW rated a 0.3/1. After a Flash repeat, a new iZombie scored a flat 0.3.
Among Spanish-language entrants, Telemundo was at 0.7/3, thanks to a new season of El Señor de los Cielos. Univision had a 0.5/2.
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| • IVAN POLLARD was named global chief marketing officer at General Mills. He was most recently senior VP-strategic marketing at Coca-Cola North America and spent six years with Coke. Pollard was also a global partner at Naked Communications and held posts at Wieden+Kennedy and DDB Needham.
• BRIAN DUNBAR has left his position as president of independent agency David&Goliath, according to an AgencySpy report. Dunbar had been with the agency for seven years and was named president in 2014. Dunbar was previously a co-founder of the MUH-TAY-ZIK/HOF-FER agency, also also held positions at Goodby Silverstein & Partners and at DDB.
• ALEX MORRISON was appointed to the newly created position of president of Grey West, where he will oversee the agency's Los Angeles and San Francisco offices. He was most recently VP and global managing director at R/GA's content studio. Prior to that in an earlier stint at Grey, he was senior VP, digital marketing director. • MICHAEL BRANCH was named VP of East Coast Sales at Mashable. He was most recently VP of advertising and branded content at Inverse. He has also held sales roles at Pandora and Rapp Collins Worldwide.
• MARGOT WAIN was promoted to senior VP, daytime programs, and RAY PAOLANTONIO and LAURIE SEIDMAN were elevated to VP, daytime programs at CBS. Wain will continue as executive overseeing daytime series The Price is Right and daytime drama The Bold and the Beautiful. Paolantonio will be responsible for oversight of Let's Make a Deal and Saturday morning young adult show CBS Dream Team . . . It's Epic. Seidman will continue in her role overseeing daytime show The Talk and is also responsible for CBS Daytime's social media strategy and management. | |
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