| | Media Buyer & Planner Today | | | | | | | | | #1 Publicis Withdrawal from Festival Draws Backlash | | The holding company's new CEO Arthur Sadoun's announcement that he is prohibiting his agencies from participating in creative ad competitions and from attending the annual Cannes ad festival next year has ignited debate and drawn a backlash from Publicis creative employees and from some marketing brand CMOs. Sadoun says the money saved will go toward an internal AI-powered database that will help better serve clients. However, some creative employees at Publicis agencies believe that prohibiting ad competition participation will hurt recruiting in the creative departments of the holding company. Execs from other agencies said the decision was made because Publicis has not won as many creative ad awards as other large holding companies. Sadoun denies that. He says Publicis has been Agency of the Year in Cannes for four years in a row. An Omnicom executive told The Wall Street Journal, "Awards aren't going to win business directly but they do help build confidence in an agency." Joe Tripodi, global chief marketing officer at Subway said he was "stunned" by the move. "This undermines the business of brand building," he added, saying that creativity "drives sales" and "needs to be recognized." | | WHY THIS MATTERS: Sadoun contends that the future of agencies is going to depend on consumer data that will help them develop more creative campaigns. And putting the savings toward the development of the new AI platform "will allow all of our people to fuel their best creative work." What's given his decision more exposure is that it was announced during the year's largest agency creative ad awards event in Cannes, where virtually every aspect of the ad industry is represented. | Two Takes: WSJ | Adweek
| | | | #2 Sadoun Responds to Critics | | Adweek reports that Publicis CEO Arthur Sadoun "knows he's pissed off a lot of people this week" with his announced one-year ban on awards competitions and attendance at shows. In an interview with Sadoun during the annual Cannes ad festival where he made his announcement, Sadoun says he understands creatives in his own agency are upset. But he adds, "If we're really committed to creativity, which we are, it's time to reinvent the tool that will celebrate and foster creativity tomorrow. This is what we're doing." He says he wants to make sure his holding company and its agencies are still here in 10 years. Sadoun acknowledges that awards are important to rate agencies' work, but that creative advertising can and is recognized after a campaign runs, based on its results for a brand, without the need to have it be given an award. As for recruitment of new creatives at his agencies, Sadoun says by the time they are hired and their first creative campaign runs, Publicis will be back attending Cannes again and the company's new AI platform will be up, running, and helping to create even better ads. | | WHY THIS MATTERS: Sadoun, who recently succeeded long-time Publicis CEO Maurice Levy, wants to put his own vision and stamp on the holding company. He made a tough and somewhat controversial decision which he believes will benefit the company and its agencies in the long run. He should be given credit for making the announcement publicly at the Cannes festival and facing and responding to his critics. | | A Take: Adweek | | | | #3 Marketers Key to Agency Diversity Progress | | Marketers on a Cannes ad festival panel say agency diversity problems need outside help, including prodding from marketers who can as clients and potential clients stress the belief that more diverse staffs are beneficial to the entire ad industry process. Antonio Lucio, chief marketing officer at Hewlett-Packard, says the only way to effect change is for clients to put pressure on agencies and their vendors. He says he issued a mandate that his agencies set and meet diversification goals within a year. He said some agencies did not have any female creative staffers on his account and his company worked to make sure that happened. Frank Cooper, global chief marketing officer at Blackrock says agencies must be made to believe that having more diverse staffs will help their business. | | WHY THIS MATTERS: Bottom line is that while strides have been made to make ad agencies more diverse, not only racially, but also gender-wise, there is still a huge way to go for agencies to reach a point where they mirror the consumer base they are trying to reach for their clients. Those clients must keep the pressure on so agencies feel the need to change, rather than remaining complacent. | | A Take: WSJ | |
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| | 67 | | Percentage of U.S. marketers who run video ads on Facebook, according to a survey from cloud-based video creation company Animoto. YouTube gets video ad spending from 51% of U.S. marketers, while Instagram and Twitter both get video ad spending from 25% of U.S. marketers. In the next 12 months, all four social platforms are projected to get increased spending from marketers for video ads. Some 63% plan to increase video ad spending on Facebook, 62% on YouTube, 52% on Twiter and 50% on Instagram. | – Reported by eMarketer
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| | Fox Wins With 'Love Connection' Rally | by Michael Malone
Fox was the top broadcaster in ratings Thursday night, scoring a 0.9 rating in viewers 18-49, per the Nielsen overnights, and a 4 share. That was just ahead of NBC's 0.8/4. Fox's Beat Shazam did a flat 1.0, while Love Connection grew 13% to 0.9. NBC had the premiere of Hollywood Game Night at 0.8, up 33% over its 2016 finale, and The Wall at 0.9, down a tenth of a point from its last fresh airing. That led into the season premiere of The Night Shift at 0.6, dramatically down from its 1.2 finale last August. ABC and CBS were at 0.7/3. Boy Band premiered to a 0.7 on ABC, followed by the debut of The Gong Show, with Mike Myers playing host Tommy Maitland, at a promising 0.9. On CBS, it was repeats throughout prime. The CW, also in repeats, had a 0.3/1. Among Spanish-language networks, Telemundo did a 0.6/3 and Univision a 0.5/2. | |
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| • ELENA KLAU was promoted to the newly created position of chief strategy and analytics officer at IPG's Momentum Worldwide. She will continue to oversee the agency's strategy and analytics teams in North America but will add brand strategy responsibility globally. She was previously senior VP strategy and analytics. Also promoted was JASON ALAN SNYDER, who was named global chief technology officer. He was previously chief technology officer for North America.
• KEITH WEED, chief marketing officer at Unilever, was ranked the world's most influential CMO by Forbes magazine. The other CMOs in the Top 10 include: ANTONIO LUCIO (Hewlett-Packard); PHIL SCHILLER (Apple); LINDA BOFF (G.E.); LESLIE BERLAND (Twitter); MARC MATHIEU (Samsung); MUSA TARIQ (Ford); JONATHAN MILDENHALL (AirBnb); RAJA RAJAMANNAR, MasterCard; and KAREN WALKER (Cisco).
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