| | Media Buyer & Planner Today | | | | | | | | | #1 Apple Ends Autoplay Video in Safari | | A new desktop version of Apple's Safari browser will automatically block autoplay video ads and also not allow ad tracking of users across the internet. Apple is already allowing ad-blocking apps for the mobile version of Safari. | | WHY THIS MATTERS: While the Safari browser is much less used than Google's Chrome browser for which Google announced an update that will block bothersome ads like autoplay going forward, the move will still be another hindrance to publishers who are relying more and more on digital video ad revenue. And also to advertisers, many of who feel that autoplay ads are a good way to capture attention, even though they annoy a segment of web users. | Three Takes: Adweek | Ad Age | MediaPost
| | | | #2 Viewability a Problem In Mobile App Ads | | Ad buyers tell Digiday that while there is lots of focus on the problems with Desktop ad viewability, the situation with mobile is worse. Ad buyers say they receive misleading mobile viewability reports because measurement vendors struggle to integrate into publishers' apps. Until more publishers adopt third party monitoring of their app inventory, mobile viewability scores are unlikely to represent a campaign's true metrics. "It has generally been accepted that there is not a real simple way to measure in-app," says Lee Garfield, director of programmatic sales at gaming platform Zynga. "And rightfully or wrongfully, people have given the verification companies a pass because of that." Katie Farmer, associate media director at 22squared says she noticed that measurement companies were only measuring 5% of the impressions across some of her clients' mobile campaigns. Another buyer says a recent mobile campaign averaged only 35% viewability. | | WHY THIS MATTERS: The situation is a real problem for mobile advertising. Although mobile consumption by users continues to grow, 22squared's Farmer says her agency may "have to pull away from in-app inventory if we can't track it." Surely many other agencies feel the same. | | A Take: Digiday | | | | #3 TVision Ranks Attention Grabbing TV Shows, Commercials | | During the first quarter, CBS' comedy Life in Pieces attracted the most attention of any primetime broadcast show, according to research company TVision Insights. Broadcasting & Cable reports other broadcast shows getting high attention scores include NBC's Little Big Shots, Fox's The Mick, CBS' The Good Fights, NBC's Superstore, ABC's black-ish, Fox's New Girl and MasterChef Celebrity Showdown, and NBC's Chicago Med and Trial & Error. Primetime shows on cable actually had higher attention indexes than broadcast shows. Cooking Channel's Unwrapped 2.0 was the biggest attention grabber. As for attention to TV commercials, the highest rated were those from GEICO, Nutrisystem, Progressive, Verizon and AT&T Wireless. A Sketchers spot, featuring Joe Montana, scored highest based on the amount of attention paid versus the amount of time on the air. TVision has a representative panel of viewers that uses eye tracking and computer vision technology to determine who is in the room and whether their heads and bodies are facing the TV. | | WHY THIS MATTERS: More and more marketers and their agencies are looking to make advertising buys in TV shows based on more data-driven research. Dan Schiffman, TVision founder and chief research officer points out that ratings alone should not be a determining factor in whether a show is a good fit for an advertisers. He says the attention paid by viewers while watching a show and its commercials is another key factor. | Two Takes: B&C | MediaPost
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| | 68 | | Percentage of "connected" adults in the U.S., U.K., France, China and Brazil who either "like" or "tolerate" advertising, according to a study by Kantar Media. However, only 36% feel advertising is changing for the better. Some 64% "agree" or "strongly agree" that they prefer ads that are relevant to them, and about 20% of those in the study say they choose to use ad blockers. | – Reported by MediaPost
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| | NBC Wins With Stanley Cup Action | by Michael Malone
NBC was tops among broadcast networks in ratings Monday, scoring a 1.8 in viewers 18-49, per the Nielsen overnights, and a 7 share. NBC aired Game 4 of the NHL finals, which did a 1.9. The Nashville Predators and Pittsburgh Penguins are even at 2-2. ABC was next at 1.2/5. The Bachelorette went up 7% to 1.6, and Still Star-Crossed was flat at 0.5. Fox did a 0.9/4, with Gotham airing across the network's two hours of prime. Its 0.9 was level with last week's rating. CBS, in repeats throughout prime, rated a 0.7/3. The CW was at 0.3/1. After a Supergirl repeat, a new Whose Line Is It Anyway? went up 50% to 0.3. Among Spanish-language networks, Univision scored a 0.5/2 and Telemundo a 0.3/1. | |
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| • MENNO KLUIN was named chief creative officer at 360i. He succeeds Pierre Lipton who departed the agency. He was previously executive creative director and head of art and design at Deutsch New York. He held the same position prior to that at DDB New York.
• TYLER MOODY and ALEX GONZALEZ have joined the newly created Turner Content Distribution unit in executive roles. Moody was appointed VP and general manager of Turner Podcast Network, while Gonzalez was named VP of brand distribution. Moody will oversee the development of podcasts across Turner's news, sports and entertainment brands. He was most recently VP of CNN Newsource Sales. Gonzalez will oversee all account management functions for Turner's major domestic distribution clients including Comcast, Dish, Verizon, Altice, PlayStation Vue and Google Fiber. He was previously senior VP of corporate development and digital media for Turner Latin America.
• ANDREW BENETT was named to the newly created role of global chief commercial officer at Bloomberg Media. He will oversee the media company's ad sales and marketing services. He was previously global chief executive of Havas Creative Group. • MARK ZAGORSKI has joined ad tech software company Tremor Video as chief executive officer. He was most recently an executive VP at Nielsen.
• AMY REISENBACH was promoted to executive VP, current programs at CBS Entertainment and CBS Television Studios. She will oversee creative affairs for all scripted series broadcast on CBS and for Studio shows produced for other networks and streaming services. She was elevated from senior VP, current programs, where she oversaw series produced by CTS for The CW and some CBS shows. Prior to CBS she worked at Warner Bros. Television in drama development.
• ERIC BOLLING has signed a long-term contract with Fox News Channel to remain co-host on The Fox News Specialists, a weekday at 5 p.m. show. He also hosts Cashin' In on Saturday mornings on FNC and will continue to host the FNC annual New Year's Eve special. • MICKEY DREXLER is stepping down as CEO of J. Crew Group. He has held that position since 2003 and will continue to serve as board chairman.
• SUSAN NACI was named head of global brand partnerships for digital media and events at Beautycon Media. She is a longtime magazine executive who spent five years as ad director of Vanity Fair, among other roles.
• MICHAEL DILL was promoted to president and CEO of Match Marketing Group, succeeding founder Brett Farren. Dill was elevated from president, North America.
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