| | Media Buyer & Planner Today | | | | | | | | | #1 Cyberattack a Wake-Up Call to Agencies | | Tuesday's ransomware attack that effectively disabled the world's largest ad agency holding company, WPP, has security experts warning all agencies and chief marketing officers to review their computer security systems and make sure all data is backed up. Tom Pageler, chief risk officer and chief information security officer at global information services provider Neustar, says, "The industry realizes that they're not where they need to be" as far as computer security goes. And Neustar chief marketing and communications officer Steven Wolfe Pereira tells Adweek, "There's no way to anticipate what the next attack is going to be. Marketing and security are going to have to converge in some meaningful way, because these things affect customer experiences." | | WHY THIS MATTERS: Agencies need to re-evaluate their security systems and Neustar's Pageler believes holding companies need to bring in top flight experts onto their staffs to adequately prepared for future attacks. He predicts WPP will soon announce the hiring of "a heavy hitter" in data security and agencies also need to outsource protection of data security if they cannot get the best of the best on staff. Pereira adds that CMOs have been "living in a bubble" and they need to better understand "how a data breach will affect their brand" and can lead to millions in lost revenue and years of recovery efforts. | | A Take: Adweek | | | | #2 AMC-Comcast Launching Ad Free Network | | AMC Networks and cable operator Comcast are partnering to offer a premium, commercial-free version of AMC Network available to subscribers for $4.99 a month, Broadcasting & Cable reports. Subscribers will be able to see original AMC shows like The Walking Dead at the same time they air on the basic cable channel except with no commercials. The service will also offer other original content and curated movies. Called AMC Premiere, the network is soft-launching Thursday with more content being added throughout the summer. The network will be available to Comcast Xfinity TV customers. Comcast is also talking with other networks about creating similar platforms, according to The Wall Street Journal. | | WHY THIS MATTERS: AMC could lose a number of its free cable network subscribers to the new pay service, decreasing its ad base for advertisers on its regular cable network. But AMC ad revenue has already been declining so adding additional pay subscribers will bring in revenue from those viewers. Partnering with a cable distributor will also help AMC protect its affiliate fees. Advertisers, of course, will lose viewer reach in of AMC's higher rated series like The Walking Dead. | Two Takes: B&C | WSJ
| | | | #3 Adobe Launches AI-Powered Voice Analytics | | The computer software company is adding voice analytics capabilities to the Adobe Analytics Cloud, to allow marketers to better understand how people consume marketing and media via voice-enabled devices. The new capabilities will enable brands to analyze voice-activated searches through platforms like Apple Siri, Microsoft Cortana, Google Home and Amazon Echo. MediaPost says Adobe will collect various types of voice data and pull it into the system. Then with some coding, the platform will be able to analyze inflections in voice commands. | | WHY THIS MATTERS: Adobe data shows that online sales of voice-enabled devices grew 39% in the past year, so brands need to start thinking about how these devices fit into their campaigns and how to best reach their users. | Two Takes: Adweek | MediaPost
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| | 20.4 | | Dollars in billions that will be spent on U.S. internet/online video by 2021, according to projections from MoffettNathanson based on Magna Global estimated data. Some $7 billion was spent on internet video advertising in 2016. Overall U.S. ad spending is expected to reach $209.7 billion by 2021, up from $182 billion in 2016. | – Reported by eMarketer
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| | CBS Wins With 'Big Brother' | by Michael Malone
CBS took the Wednesday ratings crown, posting a 1.4 rating in viewers 18-49, per the Nielsen overnights, on the return of Big Brother. CBS had a 6 share for the night. It easily beat runner-up Fox (at 0.8/4), which won the previous Wednesday. Big Brother scored a 1.7 across two hours and was followed by a repeat. Big Brother debuted last season at 1.8 and did a 2.0 in its finale. Fox had MasterChef up 11% at 1.0, then The F Word with Gordon Ramsay off 14% at 0.6. NBC was at 0.6/3, with Little Big Shots: Forever Young at 0.9 and The Carmichael Show at 0.7 and then repeats. Both shows were down a tenth of a point. ABC was just behind at 0.6/2 with repeated comedies, then To Tell the Truth at a flat 0.6. The CW was at 0.2/1 with repeats.
Telemundo and Univision both did a 0.5/2 in prime.
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| • STACEY SHELLY has joined Zenith as executive VP and global client lead on the Coty account. She was most recently executive VP and senior director at BBDO and prior to that served as senior VP, account director at Publicis and VP, management supervisor at D'Arcy.
• CHRIS COBB was named creative director at space150 New York. He was previously creative director at SapientNitro's Second Story Interactive Studios. He also served in assorted creative positions at SapientNitro Atlanta.
• TYLER KELLY was promoted to president of digital ad software company Centro. He was previously senior VP of client development. • FX has promoted three programming executives. COLETTE WILSON was elevated to senior VP of current series; BARBARA CRAWFORD was promoted to VP of current series; and KEVIN WANDELL was named VP of development. Wilson has been with FX since 2004, Crawford since 2005 and Wandell since 2011.
• KATRIEN De De BAUW was named global president of TBWA's dedicated agency for the Apple account, Media Arts Lab. She succeeds Erica Hoholick who is moving to another role within TBWA. De Bauw was most recently managing director of the Media Arts Lab London office.
• LINDA PIGGOT was promoted to chief growth officer at DigitasLBi North America. She was elevated from chief integration officer and has been with the Publicis Groupe agency for 14 years. | |
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