WHY THIS MATTERS:In an interview for an upcoming episode of C-SPAN's "Communicators" series, ACA president/CEO Matt Polka said programming costs make it "very, very difficult" for some operators to break even on their cable business, while Mediacom SVP Thomas Larsen said that, as a money-maker, cable is the MSO's "worst product." .
WHY THIS MATTERS:The study comes amid an upfront season in which networks bashed digital advertising for issues including viewability, bot fraud and ads landing near content that isn't brand-safe..
WHY THIS MATTERS:The OTT service, which works with a wide range of digital over-the-air TV antennas and tuners, is now capable of integrating local HD broadcast channels that can be played back on iOS and Android TV devices.