B&C Today: Ad-Supported Networks Sharpen Their Strategy

Broadcasting & Cable Newsletter   June 12, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Ad-Supported Networks Sharpen Their Strategy Players in the free streaming space figure out how to best serve up their commercials READ MORE » WHY THIS MATTERS: Both online and linear networks need to get more crafty to get people to sit through spots.   Like TV Itself, Emmy Arms Race Only Escalating Networks, streaming services do everything from traditional ad campaigns to creating experiential spaces to grab voters' attention READ MORE » WHY THIS MATTERS: Emmy nominations and wins burnish TV brands, and networks are working hard to score them.   Champions of Empowerment Tennis icon Billie Jean King heads our trailblazing class of leading women in TV sports READ MORE » WHY THIS MATTERS: Broadcasting & Cable honors women who are making their mark in the sports world, behind the camera, in front of the camera or in the executive offices.    More Top Stories       Rising Visionaries Who Turn The Virtual Into Realities Station Groups See SVOD Promise in an ATSC 3.0 World Discovery Sets Streaming Strategy as VOD Future Beckons 'Page Six TV' Writes Its Own Marketing Book Local Broadcasters Enter VOD Picture Cliffhanger and Warped Wall, Coming to a Gym Near You The Five Spot: Jeph Loeb VR Headset Adoption Shows Signs of Life Comcast's 'Watchable' Gets Some TV Play Adding Pop to FYC Push for 'Schitt's Creek' Star more headlines »   Departments       Programming: And the Nominees Were Washington: Editorial: Is the News Media Anti-Social? Hardly Lead-In: Court Holds Key to Sinclair-Tribune Merger     Events     VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Next TV Summit June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More more events »   Jobs     Daily Hire Photographer WRC/NBC4 – Washington, DC, United States   Studio Director - NY1 News Spectrum Networks/NY1 News – New York, NY, United States   IT/Digital Media Manager, WRC NBCUniversal - WRC – Dist. Columbia, United States   Senior Manager, Engineering & IT, WRC WRC - NBCUniversal – Washington DC, Dist. Columbia, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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