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B&C Breaking News: Simulmedia to Make TV Software Available to Networks, Ad Buyers

 
 
 

Broadcasting & Cable Newsletter

 

June 5, 2017 

 
 

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BREAKING NEWS 
 
 
 
Simulmedia to Make TV Software Available to Networks, Ad Buyers
The move comes as big players in the TV industry appear to be shifting from selling ads based on broad demographic profiles to targeting audiences that either use a particular product or fit a consumer profile.
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