| | Media Buyer & Planner Today | | | | | | | | | #1 Horizon Media Wins Sprint Account | | The telecom company following a five month review process has moved its $700 million U.S. media planning and buying account to Horizon Media, replacing incumbent MediaVest/Spark which has handled the account since 2011. The media review followed a creative review last year which led to Droga5 being named creative agency of record. Sprint's chief marketing officer, Roger Sole, said Horizon's "innovative ideas and dynamic approach using traditional and emerging channels is a perfect fit for Sprint as we continue our transformation." Sprint in 2016 spent significantly less on U.S. media advertising than its competitors with AT&T spending $1.6 billion and Verizon spending $1.3 billion, according to Kantar Media data. | | WHY THIS MATTERS: The loss of Sprint is a major blow to MediaVest/Spark holding company Publicis Groupe, which has also in recent years lost Walmart, Procter & Gamble, Coca-Cola and Honda. Publicis did win some new business, including H&R Block, KFC and P&G in the U.K. Conversely, it is a major win for independent agency Horizon, which last year picked up new media accounts including Avon, Chobani and LG Electronics. | Two Takes: MediaPost | WSJ
| | | | #2 PwC Acquires Design Agency | | The consulting company has taken another step making inroads into the traditional ad agency business by acquiring Stockholm-based design agency Pond, The Wall Street Journal reports. It's the latest in a number of acquisitions as consulting companies boost their creative expertise to compete for marketer ad budgets and bring in a new revenue stream. Pond is an 18-year old, 75 person design agency that has worked with clients including Volkswagen and Jameson. The deal includes only Pond's design business. Pond will continue to operate a separate consulting business. PwC has also recently acquired other digital services companies. | | WHY THIS MATTERS: The major consultancies continue to take aim at the revenue stream of tradition ad agencies. Consultancies PwC, Accenture Interactive, IBM's iX and Deloitte Digital are now among the Top 10 biggest providers of ad services worldwide. This has resulted in the CEOs of several ad agency holding companies openly acknowledging the threat they pose to their agencies. | | A Take: WSJ | | | | #3 Arc Worldwide Expands | | The shopper marketing division of Leo Burnett Group is opening two new U.S. offices in New York and Northwest Arkansas and adding seven new executives, Adweek first reported. Last November, Arc was named the new lead agency for all of the MillerCoors U.S. retail business, winning away the account from Omnicom. That win apparently helped facilitate this new expansion. The seven new execs include: Debbie Myszynski, executive VP, business leadership and director of commerce; Elizabeth Harris, executive VP, director of strategy; Jenny Cacioppo, executive VP, business leadership; Karl Wenzel, senior VP and director of operations; John Lowell, executive VP, chief intelligence officer; Billie Smith, executive VP, talent management and HR operations; and Anna Gomez, chief financial officer. Most of those execs are longtime employees of Leo Burnett. | | WHY THIS MATTERS: Beyond MillerCoors, Arc also has P&G, Kraft Heinz, Coca-Cola and Walmart as clients. The growth of Arc is an indication of how marketers are looking for ways to reach consumers beyond traditional agencies. "Today's shoppers are more empowered than ever," says Arc U.S. president Karuna Rawal. "To prosper, brands must continually adapt and find ways to become irresistible to consumers. That means using data to uncover meaningful value. Which is why we're enhancing our offering and realigning the agency to better create those connections." | Two Takes: Adweek | MediaPost
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| | 9 | | Percentage of U.S. teen internet users who find ads "very trustworthy," according to a survey by YouGov. Another 38% find them "somewhat trustworthy," while 32% find them "not very trustworthy" and 14% find them "not at all trustworthy." By gender, 52% of male teens find ads either "very trustworthy" or "somewhat trustworthy" compared to 42% of females who feel that way. | – Reported by eMarketer
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| | Strong 'World of Dance' Premiere Leads NBC | by Michael Malone
NBC enjoyed an easy win among broadcasters Tuesday, as the season premiere of America's Got Talent did a 2.6, a tenth of a point better than last year's premiere, before the series premiere of World of Dance did a robust 2.4. NBC had a 2.5 on the night in viewers 18-49, per Nielsen's overnight ratings, and a 10 share. Everyone else was playing for scraps. CBS and Fox each had a 0.7/3. CBS had repeats at 8 and 9, then 48 Hours: NCIS lost 17% at 0.5. On Fox, it was a Lethal Weapon repeat before the Prison Break finale went up 29% to 0.9. ABC rated a 0.5/2. Downward Dog slipped 30% to 0.7 before repeats of The Middle and American Housewife. Imaginary Mary lost 25% at 0.6 and was followed by more repeated comedies. The CW had a 0.2/1 on the night. After a repeated The Flash, iZombie fell 25% to 0.3. Among the Spanish-language combatants, Univision had a 0.6/2 and Telemundo a 0.4/2. | |
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| • BRANDON RHOTEN was named global chief marketing officer at Papa John's. He was previously VP of advertising, media and digital/social at Wendy's. Papa John's has not had a chief marketing officer since Bob Kraut departed in 2015. Robert Thompson has been the top Papa John's marketer, first in his role as senior VP, marketing, and more recently as VP, brand planning and analysis. Earlier in his career. Rhoten spent six years in assorted roles at creative agency gyro.
• SCOTT PELLEY is out as anchor of CBS Evening News. Pelley will return full-time to Sunday primetime newsmagazine 60 Minutes where he worked as a correspondent before taking the anchor role in 2011. During his run as anchor, he has continued to contribute to 60 Minutes as a correspondent. ANTHONY MASON will serve as interim anchor of CBS Evening News beginning in the next few weeks, and will continue to co-anchor CBS This Morning Saturday with Alex Wagner. CBS did not say why it was making the change, however, the New York Post reported that Pelley's departure as anchor was the result of tension between him and CBS News president David Rhodes. Other media reports said the network decided not to renew his contract as anchor based on soft ratings.
• CHRISTOPHER McGRATH was appointed senior VP of data & analytics at Discovery Communications. He was previously VP of data strategy & consumer intelligence at Viacom. In his new role, McGrath will work with the company's digital, sports, ad sales, marketing and direct-to-consumer businesses and design ways to monetize Discovery's insights and data. He has previously held positions at Starwood Hotels, Berelsmann and ICM. • KELLY KAHL was officially named CBS entertainment president, succeeding Glenn Geller, and THOM SHERMAN was appointed senior executive VP of programming, a new position. Kahl has been part of the team of CBS Corp. chairman and CEO for 27 years, dating back to his days at Lorimar. Sherman joins from The CW, where he was executive VP of programming. Kahl will oversee entertainment matters in the marketing and promotion, digital/internet, diversity, publicity, research and scheduling divisions. Sherman will oversee creative development departments including comedy, drama, alternative, daytime, late night and specials. He will also be in charge of current programming and casting and will report to Kahl. Geller, who recently suffered a heart attack and was on medical leave, is said to be in discussions for a production deal with CBS Television Studios.
• ARTHUR SADOUN takes over as chairman and CEO of Publicis Groupe beginning June 1, succeeding Maurice Levy, who at 75 is stepping down from those roles. Levy, who has been with Publicis for 46 years, will continue to do work for the agency holding company in other capacities, according to an Ad Age report. The change was previously announced by Publicis. | |
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