MCN Newswire: Altice, Viacom Reach Carriage Deal; Samba, SpotX Team Up for Targeted OTT Ads; Devices With Screens Top CTA List of Most Popular Tech Products
WHY THIS MATTERS:The deal also continues carriage of Viacom's networks on Optimum systems and creates new advertising opportunities using Altice's data and platforms with Viacom's advanced advertising products.
WHY THIS MATTERS:The two companies are teaming up to create custom audience targeting and segmentation for video ads delivered across the web, apps and connected TVs.
WHY THIS MATTERS:Devices with screens -- TVs, smartphones and laptops -- comprise three of the top five most frequently owned high-tech products, the CTA said, as smartphones jumped to the No. 2 spot, surpassing DVD/Blu-ray players, which had ranked second for several years.