MCN Newswire: Advanced Advertising Breaks Through; Q1 Broadband Subs Exceed Pay TV Subs; Viacom's Bakish Touts Skinny Bundles

Multichannel Newswire   May 22, 2017     Today's Top Stories       Cover Story: Breaking Point Advanced ads emerge as traditional linear models erode READ MORE » WHY THIS MATTERS: After two decades in which many an ad-tech initiative stumbled, cable and broadcast executives may finally have the incentive to make targeted ads a reality.   Top Cable MSOs Add 1M Broadband Subs in Q1, Telcos Lose 45K Number of U.S. broadband subs surpassed number of pay TV subs, LRG says READ MORE » WHY THIS MATTERS: The largest U.S. broadband providers now account for 93.9 million subscribers – 59.4 million from cable operators and 34.5 million from telcos, according to Leichtman Research Group.   Viacom's Bakish Touts Skinny Bundles Says current packages heavy with sports and broadcast cost too much READ MORE » WHY THIS MATTERS: Viacom CEO Bob Bakish said the pay TV industry needs to develop entertainment-only OTT bundles at a lower price that will appeal to price-conscious customers who don't want to take expensive sports networks.   More Top Stories       Sinclair, Tribune CEOs Push Advantage of Sizing Up Turner's Martin: 'We Need Fans, Not Viewers' Scripps Networks Taps Lois Nix as Ad Sales CFO Data Drives Some Talk at Upfront Presentations Alvarez-Chavez Jr. Fight Expected to Draw 1 Million PPV Buys Press Club: Reporter Manhandled by FCC Security RNC Stands by Trump's 'Witch-Hunt' Branding of Media Amino Pitches Virtual Set-Top Box Software to IPTV Partners Study: ATSC 3.0 Features Will Push Smart TV Spending Higher FCC Releases Guide to Auction, Reimbursement Payouts more headlines »   Videos/Blogs/Extras       MCN Hot Spot: CBS All Access's 'Star Trek: Discovery' Premieres This Fall MCN Hot Spot: Netflix's 'House of Cards' Season Five Premieres May 30 MCN Guest Blog, Nick Troiano: The Future of Television Is Now MCN Guest Blog, Liz Janneman: Pay TV's Day of Reckoning Arrives MCN Online Extra, May 22: The Advanced Ads Issue   Events     VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Social TV Conference June 12, 2017 | The Stewart Hotel, NYC Learn More Next TV Summit June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More more events »   Jobs     SeniorTechnical Support Manger - Broadcast Operations Center Akamai Technologies, Inc. – Cambridge, MA, United States   Senior Executive Assistant & Board Liaison UNC-TV – RTP, NC, United States   Morning Edition Host / Senior News Producer New England Public Radio – Springfield, MA, United States   Multimedia Producer, Education Wisconsin Public Television – Madison, WI, United States   more jobs » News Blogs Events Images Tech   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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