MCN News: Stories From the Advanced Ads Issue

Multichannel Newswire   May 26, 2017     THE ADVANCED ADS ISSUE       Cover Story | Breaking Point After two decades in which many an ad-tech initiative stumbled, cable and broadcast executives may finally have the incentive to make targeted ads a reality. Read MCN senior finance editor Mike Farrell's industry update and these related stories from the May 22 issue. Data Drives Some Talk at Upfront Presentations How Advanced Advertising Techniques Could Help Networks Sell Products OTT Players Poised to Win TV's Future Virtual MVPDs Lead in Adopting Audience-Based Buying Models MCN Guest Blog, Nick Troiano The Future of Television Is Now MORE ADVANCED ADS COVERAGE » News Blogs Events Images Tech   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

Manage Your Email Preferences/Unsubscribe Change Your Email Address To report abuse. You have received this message because you previously gave your email address to NewBay Media LLC. © 2017 NewBay Media LLC, 28 East 28th Street, 12th Floor, New York, NY 10016 | 212.378.0400