B&C Today: Syfy Gets Makeover; comScore Launches New Measurement Service

Broadcasting & Cable Newsletter   May 12, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Syfy Gets Makeover as It Marks 25th Anniversary New programming includes 'Krypton' and expanded coverage by Syfy Wire READ MORE » WHY THIS MATTERS: Network chief Chris McCumber said that instead of trying to reach out beyond the sci-fi genre, the network would look to embrace the genre and its passionate fans.   comScore Announces New OTT Measurement Service Total Home Panel quantifies TV content viewed on connected TV screens READ MORE » WHY THIS MATTERS: It is becoming increasingly important for TV networks and advertisers to know what's being streamed on connected devices in living rooms.   Survey: Majority Disfavor Public Utility Model for Internet Regulation NCTA releases Morning Consult poll supporting its arguments for rolling back Title II READ MORE » WHY THIS MATTERS: According to NCTA, the poll found a "strong" preference for light-touch rules to promote an open internet.   More Top Stories       Oxygen Greenlights 8 Series Amid Transition to Crime Network NFL to Produce Live Show for Twitter Fox Cancels 'Making History,' 'Son of Zorn' and 'APB' Tony Vinciquerra Named Chairman/CEO of Sony Pictures Entertainment Steve Harvey Confirms He Wrote Harsh Letter to Staff ABC Renews 'The Goldbergs' for Two More Seasons Adult Swim Launching Animated Series With Tyler, The Creator Univision Reports Lower Q1 Net Income 'The Blacklist' Renewed at NBC FCC's Clyburn Calls for Pushback on Title II Rollback more headlines »   Blog Of Note     How Global Brands Like P&G Will Measure OTT Success By Jay Prasad, chief strategy officer, VideoAmp As OTT disrupts the way we view broadcast and new forms of video programming, advertisers are eagerly looking to establish effective methods for targeting those coveted potential consumers and measuring the impact of their efforts. After all, OTT and CTV as it's known is not just a hyper growth distribution model, it's a much more addressable form of advertising - in theory. READ MORE » more blogs »   Departments       Programming: MTV's 'The Shannara Chronicles' Moves to Spike TV Washington: Dem Leaders Seek Extension of Net Neutrality Comment Period Currency: Verizon Outbids AT&T for Straight Path Distribution: Bravo's 'Watch What Happens Live' to Get Summer Test Run   Events     VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Social TV Conference June 12, 2017 | The Stewart Hotel, NYC Learn More Next TV Summit June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More more events »   Jobs     Lecturer/Sr. Lecturer/Executive in Residence Wartburg College – Waverly, IA, United States   Creative Director Fox Networks Group – Los Angeles, CA, United States   Creative Services Director KCCI-TV – Des Moines, IA, United States   Creative Services Director KPRC - TV – Houston, TX, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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