B&C Today: NBC Talks Up Massive Reach; Fox Increases Ad Effectiveness

Broadcasting & Cable Newsletter   May 16, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Upfronts 2017: NBC's Upfront Talks Up NBCU's Massive Reach Besides broadcast network, lots of other corporate channels take the stage in two-hour show READ MORE » WHY THIS MATTERS: NBC held its upfront presentation at Radio City Music Hall Monday morning, boasting of its "unequaled" status among networks and its ability to make the most of both linear TV and digital platforms.   Upfronts 2017: Fox Announces Moves to Increase Ad Effectiveness Moat Video Quality scores to be guaranteed READ MORE » WHY THIS MATTERS: Fox's Advanced Ad Product group is working to improve the viewer experience of watching television across all platforms to higher quality consumer attention for advertisers.   Nielsen Expands Twitter Metrics Into More International Markets Digital Ad Ratings provide campaign demos, reach and frequency READ MORE » WHY THIS MATTERS: Advertisers have increasingly been seeking third-party measurement for digital campaigns on Twitter and other online and social media sites.   More Top Stories       NBCU Looks to Pin Down Viewers During WWE 'Smackdown' Breaks Upfronts 2017: Fox Talks Up New MacFarlane Drama, Milestone 'Family Guy' Episode Entertainment Studios' 'Funny You Should Ask' a Go for Fall 2017 Former Paramount CEO Brad Grey Dies at 59 IFC Puts 'Brockmire' Into Extra Innings Microsoft: Ransomware Illustrates Danger of Government 'Exploits' ESPN Tweaks 'SportsCenter' on Digital, TV WGBH, Sony Launch On Demand Delivery System for Public TV FCC's Pai Reads Mean Tweets C-SPAN Covers Latest Trump Travel Ban Argument more headlines »   Blog Of Note     We Interrupt This Program for Breaking News By Zach Rosenberg, president of MBMG So I'm a bit of a news junky, especially local market news. I watch it in the morning, at night and on the weekends pretty religiously. In the Los Angeles market, the stations do a great job of branding themselves, however, at the end of the day, the formats are quite similar and it comes down to stealing share from each other. READ MORE » more blogs »   Departments       Currency: Sports Firm Deltatre Sets Expansion Into the Americas Washington: NBC/WSJ Poll: Russian Influence Needs Independent Inquiry Programming: 'Mostly 4 Millennials' Series Heading to Adult Swim Local TV: Ripley: Sinclair Needs to Grow to Survive Upfront Central: In the Age of Digital Data, Nets Say Reach Matters Most   Events     VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Social TV Conference June 12, 2017 | The Stewart Hotel, NYC Learn More Next TV Summit June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More more events »   Jobs     General Manager--Campus Television Channel Appalachian State University – Boone, NC, United States   Field Engineering/User Training Bitcentral, Inc. – NA, United States   Lecturer/Sr. Lecturer/Executive in Residence Wartburg College – Waverly, IA, United States   Creative Director Fox Networks Group – Los Angeles, CA, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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