B&C Today: Hulu Goes Live; Net Neutrality Compromise 'Impossible,' Says Nelson

Broadcasting & Cable Newsletter   May 4, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Hulu Launches Live Streaming Service Beta at $39.99 a Month Scripps Networks Interactive makes deal to be available live and via SVOD READ MORE » WHY THIS MATTERS: With its live service, Hulu is joining a crowd of streaming skinny bundles being offered at prices that suggest a razor thin profit margin for distributors.   Sen. Nelson: Bipartisan Net Neutrality Bill Appears 'Impossible' But he vows to keep trying, as does committee chairman John Thune READ MORE » WHY THIS MATTERS: That came in opening remarks in a Senate Commerce Committee hearing Wednesday on broadband deployment.   Hulu Brings E-Commerce to Living Room TV Screens Nielsen Digital Ad Ratings to be Hulu live ad currency READ MORE » WHY THIS MATTERS: The new ad unit will let viewers engage directly with a commercial and make a purchase.   More Top Stories       FCC Auction Challenge Gets Day in Court May 16 Sinclair Q1 Revenue Up 12% to $650M Time Warner Reports Higher Q1 Earnings CMT Shares Summer Plans Turner Says Ad Market Slowed By Clients' 'Wait and See' Approach HBO Won't Renew Amazon Library Deal T-Mobile Asks FCC to Reject Repack Reconsideration Bravo Orders Second Helping of First Original Digital Series Graham Media Q1 Revenue Dips Slightly to $91.5M Study: Ad Spending on Advanced TV Up 60% in Q1 Seeso Has a New Leader more headlines »   Blog Of Note     Do TV Political Ads Still Matter in the Age of Social Media? By Adam Broder, FTI Consulting The 2016 U.S. Presidential race was the first election where social media was not only employed as a campaign tool, but also as a weapon. While previously used largely for online organizing and fundraising, social media and digital communications dominated the 2016 election with viral tweets, hacked emails, and fake news sites driving the news cycle. READ MORE » more blogs »   Departments       Currency: National Geographic Gives 'Genius' TV's Biggest Promo Push for a Second Week Programming: Hulu Renews 'Handmaid's Tale' for Season Two Washington: FCC Spokesman: Pai Within Bounds to Champion Net Neutrality Proposal Local TV: E.W. Scripps Rolls Out Local News on Alexa Distribution: Pat Sajak, Alex Trebek, Vanna White Renew Contracts Through 2019-20 TV Season   Events     VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Next TV Summit June 14, 2017 | The Stewart Hotel, NYC Learn More Emerging Video Tech Summit June 15, 2017 | Convene Conference Center, NYC Learn More Social TV Conference June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More more events »   Jobs     Creative Director Fox Networks Group – Los Angeles, CA, United States   Creative Services Director KCCI-TV – Des Moines, IA, United States   Creative Services Director KPRC - TV – Houston, TX, United States   Chief Engineer WROC-TV – Rochester, NY, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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