WHY THIS MATTERS:Wieser says that the Nielsen estimate of the cable universe for June shows a decline of 2.9%, a drop that comes despite a 1.7% increase in total TV households.
WHY THIS MATTERS:Stations, not the producers of content—like NFL teams, advertisers or even networks—are ultimately responsible for what goes out over their air.
By Kelly Abcarian, Senior VP, Product Leadership, Nielsen
As the TV upfront season draws to a close, it's undeniable that audience is a big part of the story. The television industry is pitching new audience-buying capabilities and advertisers are clamoring for highly targeted audiences that will move the needle. This year, TV has come to the table with both reach and advanced audience segmentation capabilities.