WHY THIS MATTERS:ABC said it has a vast array of "defining moments"—memorable instances with a lasting impact on viewers—at its upfront presentation at Lincoln Center Tuesday.
WHY THIS MATTERS:With SportsCenter ratings challenged, ESPN has been looking to differentiate its studio show hours, giving the hosts more leeway to personalize their programs.
WHY THIS MATTERS:The addition of the new metered homes will improve coverage of broadcast stations and digital subchannels in those markets that set-top box data doesn't cover.
Freshly minted Fox Networks Group ad revenue head Joe Marchese dove into the defense of broadcast TV advertising, while pushing innovations that could make it even more effective. Wearing a tie on stage at the Beacon Theatre during Fox's upfront presentation, which by itself put his credibility in the digital world at risk, Marchese, three days into his new job, took on the task of debunking metrics that seem to argue that digital giants Facebook and Google have reach that rival traditional TV.
