| | Media Buyer & Planner Today | | | | | | | | | #1 Outdoor Brands Blast President Trump | | An executive order by President Trump that puts 24 national monuments at risk of losing their federal protected status and which could potentially open up those sites for mining and drilling for oil has been met with open criticism from an assortment of outdoor brands. The Outdoor Industry Association has sent out a letter signed by more than 100 outdoor companies including North Face, New Balance, Columbia Sportswear, REI and Woolrich demanding the President continue historic protection of those lands. And Patagonia CEO Rose Marcario said her company is prepared to take legal action to stop Trump's action. | | WHY THIS MATTERS: The brands taking on President Trump in this battle seem to have public support on their side, so it seems like speaking out in an aggressive manner on this issue will not negatively impact their businesses that much. Of course, Trump still has his base of supporters who could organize a boycott of those brands. However, Eric Whan, director of consultancy GlobeScan, says not speaking out against Trump's order could hurt some brands even more. He adds, "If a Twitter war ensues, Patagonia only stands to win." | Two Takes: MediaPost | Adweek
| | | | #2 Why a Havas-Vivendi Merger Makes Sense | | Havas CEO Yannick Bollore at his agency's first quarter financial presentation to analysts offered several reasons why a merger with mass media company Vivendi would make sense, Ad Age reports. "We are a cousin company with a common shareholder," he said, referring to Vivendi chairman Vincent Ballore who is his father and also the largest Havas shareholder. "We are both in the communication industry . . . content is important to agencies like Havas, and Vivendi, of course, is one of the best content producers and distributors." And Yannick continued, "Data is important to companies like Vivendi, and Havas is expert in converting data into insight." He also said, "Havas is a specialist in consumer science . . . We know better than anyone how consumer trends are evolving in the different geographies. We have huge knowledge and tools, so of course that's of big interest to a company in the culture industry [Vivendi]." | | WHY THIS MATTERS: A merger with Vivendi could be of significant benefit to Havas, which operates its agency operations in more than 100 countries worldwide. Vivendi is involved in media, including TV channels in assorted countries, movie and TV series production, and owns the Universal Music Group. Havas could certainly find ways to work with the Vivendi businesses in ways that benefit its agency clients. | Two Takes: Ad Age | The Drum
| | | | #3 YouTube Says Short Ads Drive Brand Awareness | | The video platform, which started selling a six-second format called "bumpers" a year ago, says those short ads are having a large impact on its business, Broadcasting & Cable reports. YouTube is so pleased with its bumper ads that it is adding them to its Google Preferred ad offering during the upcoming upfront. YouTube says it ran 122 bumper campaigns for advertisers in the U.S. last year and 70% of them drove increases in brand awareness, with an average lift of 9%. Ad recall rose for 90% of the campaign, with the average life of more than 30%. Busch beer used bumpers after a campaign that included the Super Bowl and saw double-digit lifts in both purchase consideration and brand awareness among viewers. The bumpers were made from extra footage shot while making the Super Bowl spot. | | WHY THIS MATTERS: YouTube certainly needs a shot in the arm, following the defection of a number of advertisers who pulled out their dollars after finding their messages were running aligned with objectionable video content. But YouTube is touting Google Preferred, which features content from its most popular video curators, as its safest, most premium content. | | A Take: B&C | |
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| | 246.9 | | Number of worldwide internet users in millions who accessed their Twitter account on any device at least once per month in 2016, according to eMarketer data. That's up 4% over 2015. That number is expected to grow by another 3.4% in 2017 to 255.3 million. | – Reported by eMarketer
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| | 'Empire' Down But Leads Fox | by Michael Malone
Fox was tops among broadcasters Wednesday, with a 1.4 in adults 18-49, per the Nielsen overnights, and a 6 share. Shots Fired did a 0.8, same as last week, before Empire rated a 2.1. It did a 2.3 in its previous original airing. ABC and CBS were both at 1.2/5. For ABC, The Goldbergs was at 1.4 and Speechless at 1.2, both down a tenth of a point. Black-ish too was down a tenth at 1.2 in a double run. Designated Survivor grew 10% to 1.1. On CBS, Survivor did a 1.7 before Criminal Minds rated a 1.2 and Criminal Minds: Beyond Borders a 0.8; all three were flat. NBC did a 1.1/5, with Blindspot at a flat 0.9 and Law & Order: SVU at a flat 1.1. Chicago P.D. then did a 1.2, down 8%. On The CW, which was at 0.4/2, Arrow was at 0.5 and The 100 at 0.3, both flat with their last airings. Among the Spanish-language networks, Univision was at 0.6/2 while Telemundo was at 0.4/2.
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| • EMMA MONTGOMERY was named senior VP, chief strategy officer for Leo Burnett Chicago. As part of her new role, she will work with Leo Burnett's data and analytics division, The Core. She was previously head of communications planning and brand strategy at Leo Burnett Sydney. She also spent more than 12 years at Starcom MediaVest Group, including a role as strategy director.
• JASON SCHLOSSBERG was named managing director of public relations at IPG agency Huge, where he will head up a new PR unit. He was previously chief creative officer at MDC Partners' communications agency Kwittken, which he co-founded and where he spent 11 years. He also served as senior VP of Euro RSCG.
• BRIAN BOORD has been appointed group creative director at independent creative agency Periscope. He returns to Periscope after five years at DDB Chicago, where he rose to creative director. Prior to that he was an associate creative director at Periscope. • LIZ GIEL has joined BBDO Minneapolis as VP, director of strategy. She was most recently a group planning director at Carmichael Lynch. Prior to that she was a strategist at Fallon.
• ANDREAS DAHLQVIST is leaving his post as chief creative officer at Grey New York to take on a new role leading Nord DDB, a new network that combines Omnicom agency offices in Stockholm, Copenhagen, Oslo and Helsinki, according to an Agency Spy report.
• SHARON VUONG was promoted to senior VP, alternative programming at CBS Entertainment. She succeeds Chris Castallo, who is leaving the network. In her new role, she will be in charge of developing new alternative programs, including reality series, game shows and other non-scripted fare. She joined CBS in 2011 as director of alternative programming and was most recently VP of alternative programming. | |
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