B&C Today: Pai Launches Title II Repeal Effort; Viacom Pitches New Leaders, Advanced Ads

Broadcasting & Cable Newsletter   April 27, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       FCC's Ajit Pai Launches Effort to Repeal Title II Chairman says it is a fight he will wage and win READ MORE » WHY THIS MATTERS: ISPs have long labeled Title II reclassification the nuclear option and have been battling to see it reversed.   Upfronts 2017: Advanced Ads, New Leaders Head Viacom Pitch Sean Moran highlights focus on consumer experience READ MORE » WHY THIS MATTERS: Because young viewers were among the first to abandon traditional TV for digital entertainment options, Viacom's ratings suffered.   Ask a Buyer: 'B&C' Gets Upfront Questions Answered Publicis' Dave Penski looks at fixing the consumer experience with ad-supported media READ MORE » WHY THIS MATTERS: There are many questions surrounding both the long-term future of the television business and the short-term decisions advertisers will make.   More Top Stories       Hearst, Dish Reach Retrans Agreement comScore Offers Free Digital Ad Viewability Measurement ESPN Layoffs to Affect 100 Employees Charter, AMC Networks Partner on Exclusive Co-Branded Content House Passes Copyright Office Reform Bill Clyburn Vows to Fight Title II Rollback NAB 2017: Attendance Surpasses 103, 000 Ajit Pai's Speech Draws Immediate and Passionate Reaction PPI's 'Cityline' to Launch This Fall on Hearst, Graham, Weigel Stations ISPs Praise Pai's Title II Move Amazon Sets Aug. 25 for 'The Tick' Debut more headlines »   Blog Of Note     Analyst: 'Free' Strategy Could Boost comScore Vs. Nielsen By Jon Lafayette comScore's decision to offer viewability measurement for free could help it in its battle against Nielsen, according to one industry analyst. In a report, Brian Wieser of Pivotal Research notes that in addition to competing to provide TV ratings, where Nielsen is dominant, comScore's verified Campaign Essentials product squared off against Nielsen's Digital Ad Rating in measuring online ads, including streaming video. READ MORE » more blogs »   Departments       Washington: Hill Hails, Hammers Pai's Title II Proposal Currency: National Geographic Gives 'Genius' TV's Biggest Promo Push NAB 2017: America Ferrera Looks Beyond Acting Distribution: Scripps to Launch Kellie Pickler-Ben Aaron Talker This Fall Local TV: 2017 Could Be Local TV's Time to Capture Social Ad Spend   Events     VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Next TV Summit June 14, 2017 | The Stewart Hotel, NYC Learn More Emerging Video Tech Summit June 15, 2017 | Convene Conference Center, NYC Learn More Social TV Conference June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More more events »   Jobs     Creative Services Director KPRC - TV – Houston, TX, United States   Chief Engineer WROC-TV – Rochester, NY, United States   Lead Analyst, Media Insights comScore – Seattle, WA, United States   Assistant Director of Technology Univision Communications Inc. – San Jose, CA, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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