WHY THIS MATTERS:The consortium was formed to create an industry-wide way of standardizing the creation of audience targets and measuring the delivery of the targeted audience.
WHY THIS MATTERS:Title II fans, including Congressional Democrats, have pledged to fight to preserve Title II, as they did to get the FCC to reclassify under Democratic chairman Tom Wheeler.
WHY THIS MATTERS:Exxon, Choice Hotels, Snapple, Hankook Tires, TruGreen and King's Hawaiian have all jumped in with ad investments of more than $1 million.
AMC premieres the third season of Better Call Saul on Monday, Mystery Science Theater 3000 makes its return Friday on Netflix, and HBO's The Leftovers debuts its third and final season on Sunday.