WHY THIS MATTERS:The trend has been going on for at least four years. In Accenture's 2014 study, 65% of consumers preferred the TV set for viewing TV shows.
In its first scripted series, National Geographic will premiere Genius—based on the book Einstein: His Life and Universe—on Tuesday. NBC debuts comedy Great News—from executive producers Tina Fey and Robert Carlock—on Tuesday as well. Hulu premieres drama The Handmaid's Tale—starring Elizabeth Moss and based on the novel by Margaret Atwood—on Wednesday. Starz will debut American Gods—based on Neil Gaiman's book—on Sunday.