| | Media Buyer & Planner Today | | | | | | | | | #1 NBCU Invests $500M in Snapchat | | NBCUniveral has invested $500 million in the social media company during its initial public offering. NBCU bought shares of Snapchat parent Snap at $17 per share before they traded on the open market. And NBCU did very well with the shares rising to $25 each once trading opened on Thursday. NBCU has a deal with Snapchat that will bring shows like Saturday Night Live and The Voice to its social platform. And during the 2016 Summer Olympics, NBCU produced content with BuzzFeed that ran on Snapchat's Discover channel. | | WHY THIS MATTERS: NBCU was the only U.S. media company to make a strategic investment in Snapchat. NBCU previously invested $400 million in BuzzFeed and $200 million in Vox. In all, NBCU has invested over $1.5 billion in digital businesses in the past 18 months. From a business standpoint, it lets the ad and marketing community know that NBCU believes in its partnership with Snapchat and in the future of the social platform. | Three Takes: Ad Age | Media Post | Deadline
| | | | #2 Hewlett-Packard Consolidates at PHD | | The computer hardware company has consolidated its $600 million global media ad buying assignment with Omnicom's PHD. The agency had previously handled traditional media buying but will now also handle digital media. WPP agency Essence was the incumbent and was replaced without a review. In a statement, HP said the company "is continuing its marketing reinvention by consolidated and media and search spend with Omnicom's PHD." It added that the change will help create "competitive advantage in the way we develop creative work while leveraging data and insights to improve marketing effectiveness." And said the change will help improve the company's cost structure. | | WHY THIS MATTERS: The loss of the HP account is a major blow to Essence since it was one of the agency's biggest accounts. WPP had acquired a major stake in the agency in late 2015. HP's digital ad spending makes up about 65% of its total ad spending so the win is significant for PHD. The win also continues momentum for PHD which won the global Volkswagen media account last June. In a three month period last year, PHD won accounts totaling more than $1 billion in ad spending, including Carnival Corp. Old Navy (digital), Delta's U.S. media business, and MailChimp, in addition to Volkswagen. | Two Takes: Ad Age | Media Post
| | | | #3 Nickelodeon Touts Non-TV Branding Opportunities | | The Viacom-owned kids' network held its upfront presentation on Thursday and its major pitch to ad buyers was that it can reach a new generation of kids beyond television. Cyma Zarghami, president of Nickelodeon Group, says the post-millennial generation is very different in their outlook and media habits. "These post-millennials have no other experience except for on-demand viewing," she says. "And for us, what's so exciting is even in an on-demand viewing climate, Nickelodeon is seeing incredible stability and growth." Zarghami touted to buyers opportunities beyond the linear TV and digital platforms. Among them, involvement in the Kids' Choice Awards, Kids' Choice Sports Awards, live tours and the Nickelodeon Hotel A second Nick resort is opening in Mexico and a new Paw Patrol Tour is launching this fall with sponsorship opportunities. | | WHY THIS MATTERS: Younger kids, distracted away from traditional TV by all sorts of tech devices, are getting harder for advertisers to reach. So it makes sense that Nick would try to find other ways for marketers to interact with its media and programming brands. Having said that, Nickelodeon is still the No. 1 kids network this year in viewership among kids 2-11, 6-11 and 2-5 demos. | Three Takes: B&C | Adweek | Variety
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| | 74 | | Percentage of U.S. content marketers who say the most prevalent types of content they create include infographics and products reviews, according to research by software and professional services recommendation company Clutch. However, only 17% say they consider infographics content "most effective," while only 16% say they consider product reviews the "most effective" type of content. | – Reported by eMarketer
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| | 'Chicago Med,' 'Blacklist: Redemption' Spike | by Luke McCord
NBC was tops in primetime among broadcasters Thursday with a 1.6 rating/6 share among adults 18-49, according to Nielsen overnight numbers. The Voice slipped 12% from its Tuesday telecast to a 2.3. Chicago Med rocketed to a 1.7, up 42% from its last telecast. The Blacklist: Redemption rose 25% from its premiere episode to a 1.0. CBS finished in second with a 1.2/4. Following repeats of comedies, Training Day jumped 33% to a 0.8. Fox placed in third with a 1.0/4. MasterChef Junior skidded 8% to a 1.1, while My Kitchen Rules rose a tenth in its finale to a 0.8. ABC and The CW tied with 0.5/2s. ABC's When We Rise: The People Behind the Story pulled in a 0.5, as did the third night of When We Rise (down a tenth from its Wednesday airing). The CW's Supernatural was flat at 0.6, and Riverdale rose a tenth to a 0.4. Spanish-language broadcaster Univision pulled in a 0.7/3, while Telemundo earned a 0.6/2. | |
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| • TIM NOLAN was named chief creative officer of Vice-owned digital agency Carrot. He succeeds Steve Badowski who departed the agency in 2015. Nolan was most recently executive creative director at Huge. He has also held creative positions at TWT, Mother and Digitas LBi.
• RACHEL MERCER was promoted to senior VP, head of digital strategy and invention at Deutsch New York. She was previously VP and digital strategy director.
• WES CHAAR was elevated to senior VP of analytics, data and decision sciences at Turner. He was previously a VP. He has been with Turner for seven years. | |
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| | Manager, Engineering and IT | The Christian Broadcasting Network – Washington D.C., Dist. Columbia, United States
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| | | | Senior Manager, Engineering & IT, WRC | | WRC - NBCUniversal – Washington DC, Dist. Columbia, United States | | | | more jobs » | |
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