Media Buyer + Planner: Havas Drops Google In U.K.; Spuds Score On Social

Media Buyer & Planner Today   March 20, 2017     Top Stories       #1 Havas Pulls Google, YouTube Spending in U.K. The agency holding company, not happy that its clients' ads were appearing next to what it described as "questionable or unsafe" content, has pulled its ad spending on those platforms in the U.K. Among the Havas clients who dollars have been pulled out include Dominos, Hyundai Kia, BBC, Royal and O2. The pullout includes ad dollars spent across the entire Google Display Network. This action occurs after a group of advertisers earlier pulled their ad spending from YouTube and GDN after several brands complained that their ads had appeared alongside videos that seemed to be supportive of terrorism. The latest decision was made by Havas Group U.K. and does not include any other Havas divisions globally at this time. Following the Havas announcement, Google said it plans to give advertisers more control over where their ads appear online moving forward, but no details were announced. WHY THIS MATTERS: More and more advertisers are taking a closer look at the digital ad environment and calling on digital platforms to take more steps to help combat ad fraud, to offer more transparent ad measurement and to guarantee safety of where ads appear on their sites. Three Takes: Ad Age | Adweek | Media Post   #2 Potato Promotion Gets Free Social Media Buzz Potato Parcel, which ships potatoes with personalized message on them, got lots of free publicity and social media attention when it put the images of NBA players on potatoes and sent them anonymously to those players. The Wall Street Journal reports. Potatoes with specific messages to each player were sent to every starting player in the league. Among the star players was Dirk Nowitzki of the Dallas Mavericks who was first to send out a tweet with a picture of his potato. "Whoever sent me this POTATO!!! Much Appreciated," he wrote. Other players picked up on the tweet and others sent tweets and pictures of their own potatoes. The promotion was overseen by the company's owner Riad Bekhit, who then took credit for the marketing scheme. WHY THIS MATTERS: Potato Parcel does have some competitors including Mail a Spud and MysteryPotato. So Bekhit's goal was to do something unusual to get his brand some attention. Seems like it worked. A Take: WSJ   #3 Header Bidding Can Lead to Data Leakage While header bidding has been heralded for its ability to increase revenue for publishers, one downside is that it can expose user data by allowing all bidders to access that data, Digiday reports. Header bidding also makes it easier for fraudsters to hide in the noise created by the vast amount of data points that come from multiple parties during the bidding process. "There are some real security concerns about header bidding that aren't being talked about," an ad fraud researcher requesting anonymity says. WHY THIS MATTERS: As with every new tech process, there are potential downsides to deal with. In the case of header bidding, which is beginning to grow in popularity as a programmatic ad buying process, these possible downsides have not really been discussed in the mainstream and they should be. A Take: Digiday     #4 ANA Measuring Gender-Equality Ad Effectiveness (Ad Age) #5 Using GIF Data to Understand Consumer Behavior (Adweek) #6 Scripps Says Ad Engagement Higher With Lifestyle Shows (B&C) #7 BSSP Resigns BMW Mini Account (Adweek) #8 Dick's to Focus on Digital, Private Labels (Ad Age) #9 Kimberly-Clark Campaign Recruits Millennials (MediaPost) #10 How Brands Try to Circumvent Amazon Review Rules (Digiday)   Stat Of The Day     69 Percentage of U.S. mobile marketers who plan to increase their mobile website spending in 2017, according to a survey by Adobe. Some 29% say they will keep it the same and 2% say they will reduce it. Mobile apps will also get increased dollars from a majority of mobile marketers. The survey finds 60% plan to increase their mobile apps' budgets in 2017, with 38% planning to stay the same and 2% planning to decrease it. – Reported by eMarketer   Ratings     CBS Top of the Pops by Michael Malone CBS was tops among broadcasters Sunday, posting a 1.4 in viewers 18-49, with a 5 share. CBS prime started 35 minutes late due to NCAA basketball. 60 Minutes did a 1.7, up 54%, and NCIS: Los Angeles a 1.2, up 9%. Madam Secretary did a flat 0.8 while Elementary scored a flat 0.6. NBC was second at 1.0/3. Little Big Shots scored a 1.5, off 12%, and Chicago Justice a 1.0, down 17% from its last airing, before Shades of Blue did a 0.8, down 11%. Fox had a 0.8/3 on the night. A new Bob's Burgers did a flat 0.8 and The Simpsons a 1.0, down a tenth. Making History was good for a 0.7, down 22% from its debut. Family Guy was off 8% at 1.1 and Last Man on Earth fell 20% to 0.8. ABC scored a 0.6/2. America's Funniest Home Videos did a 0.9, down a tenth, and Once Upon a Time a 0.8, down a tenth too, before Time After Time and American Crime both showed a 0.4. American Crime had premiered at 0.5.   Fates & Fortunes     • DAVE WATSON was promoted to president and CEO of Comcast Cable. He succeeds Neil Smit, who was elevated to vice chairman of Comcast Corp. Watson has been chief operating officer of Comcast Cable since 2010 and has held several executive positions at Comcast since joining the company in 1991. • JEFF JONES is leaving his post as president of Uber after less than a year.  He was previously chief marketing officer at retail chain Target. • JOE STAPLES is departing from Wieden + Kennedy Portland, where he has served as executive creative director. He has been with the agency for 12 years. • SABINA HESSE has joined Crispin Porter+Bogusky as a creative director. She previously was a creative director at German agency Heimat. • STACI HALLMON-BAZZANI was promoted VP and brand sales director of Time Inc.'s Essence magazine.  She was previously national sponsorship director. In her new role, she will oversee sales across all the Essence platforms.   Events     Wonder Women March 23, 2017 | New York Hilton Midtown | New York, NY Learn More Advanced Advertising March 27, 2017 | Convene Conference Center | New York, NY Learn More Technology Leadership Awards April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV Learn More VIDWeek June 12-16, 2017 Learn More The Programmatic Summit June 12-13 | The Stewart Hotel, NYC Learn More Next TV Summit June 14, 2017 | The Stewart Hotel, NYC Learn More Emerging Video Technologies June 15, 2017 | Convene Conference Center, NYC Learn More Next Wave Of Leaders June 16, 2017 | The Stewart Hotel, NYC Learn More The Digital Media Tech Leadership Summit June 20-21, 2017 | Tampa Airport Marriott, FL Learn More more events »   Jobs     Digital Video/Audio Engineer AARP – Washington, DC, United States   Research Director WKMG-TV – Orlando, FL, United States   Manager, Engineering and IT The Christian Broadcasting Network – Washington D.C., Dist. Columbia, United States   Regional Sales Northwest RF Specialties of Washington – Seattle, WA, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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