| | Media Buyer & Planner Today | | | | | | | | | #1 Role of Coalition for Better Ads Questioned | | The coalition was formed last September with its membership made up of companies such as Google, Unilever, GroupM and The Washington Post. Its purpose was to come up with solutions to digital advertising problems the industry is facing. However an Ad Age report says the organization's sluggish pace to answer pedestrian questions has raised questions about its ability to have a meaningful impact on coming up with solutions. The CPA has just released a research study that basically confirmed something known for a while—consumers do not like autoplay video ads with sound, pop-up ads and flashing ads that change colors. | | WHY THIS MATTERS: The CPA will continue to conduct similar studies that it says will inform marketers and publishers which types of ads are most likely to drive consumers to use ad-blocking software. However, that information is pretty much known already. Seems like money being spent on gathering repetitive data rather than finding solutions aimed at convincing the nearly 9 million mobile users in the U.S. and Europe to stop running ad-blocking software. | A Take: Ad Age
| | | | #2 Agency Trump Supporters Face Workplace Backlash | | A report by Digiday says the workplace environment for agency employees who voted for Donald Trump have gotten worse since the Nov. 8 election. "It was always a backlash," says one agency executive about being a Republican at an ad agency. "Now, it's a strong backlash." Several execs for the article spoke on the condition of anonymity not wanting to be "outed." Says one Trump supporter: "They're doing the opposite of what they think they want to. They're not being diverse or inclusive. They're being exclusive." At some agencies, Trump supporters are suddenly being asked for their thoughts on how to better reach "middle America" for client campaigns. At other agencies Trump backers meet secretly to support one another. Kate Watts, U.S. president of Huge, says she wants to be protective of all the agencies employees but adds at the same time, "Huge wants to believe what it believes in." | | WHY THIS MATTERS: Agency leadership has to walk a fine line here and make sure there is no discrimination based on political affiliation. But as some of the Trump supporters point out, agencies are all very quick to defend their pro-diversity positions, yet in this instance, many of them are ignoring there is a problem. | | A Take: Digiday | | | | #3 Facebook Embraces Header Bidding—and Partner Program | | The social media giant, after developing a partner program to support third-party tech on its platform, is bringing advertiser demand from its Audience Network to mobile web publishers that use header bidding. The move is a first for the top social player. With header bidding, all demand sources get the same information at the same time, and everyone bids at the same time. Now, publishers that use header bidding and want to tap advertisers coming through the FAN can do so through Facebook technology partners Index Exchange, Sonobi, Amazon Publisher Solutions, AppNexus, Media.net and Sortable. "This means we're going to be putting our demand into other partners as the first option," said David Jakubowski, director of publisher solutions at Facebook, as reported by Ad Age. "We're not releasing a tech platform." This eliminates Facebook's ability to manipulate fees that are typically paid for the technology or software licensing, and the financial gains will continue to come from advertising. | | WHY THIS MATTERS: It's another shift in the media landscape. Facebook rival for digital ad dollars, Google's DoubleClick, has already bought into header bidding, and this reads like a warning shot that wherever Google goes, Facebook will be there as well. This may also make programmatic feel more transparent to marketers. | | Two Takes: Ad Age | MediaPost | |
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| | 26.4 | | Percentage of ad spend marketers in France will devote to digital this year, an increase of 5.2%. Television will remain the top advertising medium in France this year, at 32%. | – Reported by eMarketer
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| | NBC Wins Easily | by Michael Malone
NBC won handily among broadcasters Tuesday, putting up a 1.6 in adults 18-49, per Nielsen's overnights, and a 6 share. The Voice did a 2.2, down 12%, and a double run of Trial and Error scored a 1.2 and a 1.1 (last week's double run premiere was a 1.6 and 1.1), before Chicago Fire weighed in at 1.5, down a tenth.
ABC, CBS, CW and Fox all showed a 0.8/3. ABC aired repeats until People Icons at 10. It did a 0.7.
CBS was in repeats throughout prime.
The CW had Flash at a flat 0.9 and DC's Legends of Tomorrow at 0.6, up 20%.
Fox had New Girl and The Mick at 0.8, while Bones did the same rating.
Among Spanish-language players, Univision did a 0.6/2, while Telemundo did a 0.5/2. | |
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| • KEVIN HOCHMAN was promoted to president and chief concept officer at KFC U.S. He was previously chief marketing officer and succeeds Jason Marker, who resigned. Hochman has been with KFC since Jan. 2014. Prior to that he held assorted executive positions at Procter & Gamble.
• MARK UTLEY was named group strategy director at AKQA San Francisco. He was previously VP, director of global consumer insight for Spotify. Prior to that, he was director, global consumer insight, multimedia for Bloomberg.
• MAC HAGEL is returning to Zenith as executive VP, managing director for the West. Most recently, he was managing director at OMD, where he worked on accounts such as Machine Zone gaming and Time Warner Cable. Hagel originally joined Zenith in 2012 as senior VP of strategy, managing both the JPMorgan Chase and H&M accounts for the agency. Hagel them moved to executive VP, media lead, working on the Verizon account. • SARAH IVEY has formed a consultancy to advise ad agencies and marketers with offices in New York and London. Ivey is former global strategy officer at media agency Initiative. ERIN FLAXMAN and MELVIN WILSON will oversee the New York office. Flaxman was previously global director of business development and marketing at Initiative, while Wilson oversaw strategy and research at IPG Media Lab. TONY REGAN will head the London office. He is former chief strategy officer at Initiative London.
• MARK BOLES was named senior VP of client strategy and services at 451 Marketing. He was most recently serving as a consultant to assorted agencies but prior to that, served as senior VP, director of account services and operations at WPP/UniWorld Group. He has also held executive roles at Boathouse Group and at consumer market research firm Phoenix Marketing International.
• BILL BUCHANAN was promoted to COO at Becker Media. He was previously head of digital media at the agency. Prior to that he was with Corinthian Colleges, where he managed all aspects of revenue generation and growth, including business strategy, marketing, advertising and branding. | |
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| Wonder Women
March 23, 2017 | New York Hilton Midtown | New York, NY
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Advanced Advertising
March 27, 2017 | Convene Conference Center | New York, NY
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Technology Leadership Awards
April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV
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VIDWeek
June 12-16, 2017
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The Programmatic Summit
June 12-13 | The Stewart Hotel, NYC
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Next TV Summit
June 14, 2017 | The Stewart Hotel, NYC
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Emerging Video Technologies
June 15, 2017 | Convene Conference Center, NYC
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Next Wave Of Leaders
June 16, 2017 | The Stewart Hotel, NYC
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The Digital Media Tech Leadership Summit
June 20-21, 2017 | Tampa Airport Marriott, FL
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