| | Media Buyer & Planner Today | | | | | | | | | #1 Buyers Want MRC to Audit Snapchat Metrics | | First it was Facebook that was pressured by the ad buying community to have the Media Rating Council audit its metrics. Then it was Google's YouTube. Now ad buyers, on the verge of Snapchat's initial public offering, are calling on the platform to be audited by the MRC, The Wall Street Journal reports. And it is also expected that the ad buying community will pressure Pinterest and Twitter to also undergo an audit by the MRC. "Snapchat will have to follow suit," says Eric Warburton, director of ad operations for Horizon Media. "With Procter & Gamble laying down the gauntlet . . . and with Snap's impending IPO, they can't risk not having accreditation." And Mitchell Weinstein, senior VP of ad operations at IPG, says Snapchat as well as the other "walled-garden platforms" will either comply or lose ad business. "We have clients that will walk away from sites that don't offer independent metrics." | | WHY THIS MATTERS: With digital ad spending in the billions, and more and more digital platforms going after ad dollars traditionally spent on linear television, there is a greater need for all digital companies to be as transparent as possible concerning the viewership of their advertising. | | A Take: WSJ | | | | #2 Coke Ponders Using AI Bots to Create Ads | | The beverage maker's global senior digital director Mariano Bosaz tells Adweek that he's attending the Mobile World Congress in Barcelona this week to get a better feel for how brands can use artificial intelligence to potentially use robots to replace humans in the creation of ads down the road. He says in content creation for ads, he wants "to start experimenting with automated narratives." He thinks AI could be used by his team for everything from creating music for ads, to writing scripts, post a spot on social media and buying media. "It doesn't need anyone else to do that but a robot," he says. | | WHY THIS MATTERS: Bosaz believes using AI in advertising is not that far off. Ads are already bought programmatically and AI is being used to create commercial music and jingles. And the Associated Press is experimenting with using robots to write copy. Creative and media buying agencies are on notice! | | A Take: Adweek | | | | #3 Big Kohl's Campaign Touts Under Armour | | The retail chain is rolling out a major campaign created with agencies Anomaly and Huge that will tout the addition of Under Armour products to its merchandise line, Ad Age reports. The retailer is calling the campaign its biggest brand launch in the chain's history. Three 30-second TV spots will begin airing this week and Kohl's is also planning a robust social media presence around the launch. Kohl's is not afraid to spend money on advertising allocating more than $300 million per year. | | WHY THIS MATTERS: The new partnership between Kohl's and Under Armour could be a win-win for both. Kohl's, like most retail chains, has been struggling to fight off digital competition from the likes of Amazon. And it believes marketing Under Armour's wide swath of merchandise, especially in the women's and children's apparel area, along with footwear, can bring in new customers. For Under Armour, the brand is trying to bring back some of the sales dollars it lost when major sporting goods chain Sports Authority went out of business. | A Take: Ad Age
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| | 11 | | Percentage of U.S. marketers who say they have a total understanding of the FTC social media guidelines regarding influencers, according to a survey by Lightspeed GMI and Research Now for Izea. Another 23% say they are somewhat aware or familiar with the guidelines, while 56% say they are not really familiar with or not at all familiar with the guidelines. | – Reported by eMarketer
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| | NBC Dominates Presidential Address | by Luke McCord
With a helping hand from The Voice, NBC won the primetime ratings race by a large margin Tuesday with a 2.0 rating/7 share among adults 18-49, according to Nielsen overnight numbers.
In its Tuesday slot debut, The Voice scored a 2.6, up a tenth from its fall finale but down from Monday's 3.1. NBC's coverage of President Donald Trump's first address to a Joint Session of Congress pulled in a 2.0.
ABC came in second with a 1.1/4. Fresh Off the Boat rose 9% to a 1.2, while The Real O'Neals jumped 22% to a 1.1. ABC's coverage of the address earned a 1.2.
CBS and Fox tied with 0.9/3s. Fox's New Girl lost a tenth for 0.9, and The Mick was flat at a 0.9. The network netted a 0.9 for its coverage of President Trump's speech.
CBS aired repeats before notching a 1.0 for the address.
The CW scored a 0.7/2. The Flash rose a tenth to a 1.1.
Spanish-language broadcaster Univision nabbed a 0.9/3, and Telemundo managed a 0.6/2. | |
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| • ED LAUKES was promoted to group VP for marketing at Toyota Motor Sales in North America. He is succeeding JACK HOLLIS who was elevated to group VP and general manager for Toyota in North America. Laukes was previously in charge of media and motorsports for Toyota in the U.S. Hollis has been with Toyota for 25 years.
• MARC ZANDER was named VP of client partnerships at video ad company Teads. He was most recently global media director at Mars Chocolate.
• JP BOMMEL was elevated to president and CEO of the National Association of Television Programming Executives (NATPE), succeeding Rod Perth. Bommel was previously chief operating officer at trade association. • MATT HONG was promoted to the newly created position of chief operating officer at Turner Sports. He was most recently executive VP and general manager of Turner Sports, a post he held since 2014. He joined Turner in 2008 as VP and general manager of Sports Digital.
• BRUCE GILMER was named head of music and talent for Viacom. He will continue as executive VP of music and talent programming and event and co-brand lead for MTV International. In his new role, he will oversee music programming, talent and events for all Viacom networks.
• PATRICK YEE was appointed chief executive at creative ad agency Laird & Partners. He was most recently executive VP for marketing and strategy at Refinery29. In his new role at the MDC-owned agency, Yee succeeds Trey Laird, the agency's founder, who will continue as chairman and chief creative officer. • CHRIS AMEN-KROEGER was named head of ads engineering at Pinterest. In that role he will oversee the development of ad products for the platform. He was previously VP, engineering at Yahoo and prior to that was senior VP of engineering at BrightRoll, prior to its acquisition by Yahoo.
• TANYA GILES was promoted to general manager of Comedy Central. She replaces David Bernath who is leaving the company. Giles will be in charge of brand strategy, marketing, programming and digital and social media strategy for the cable network. She was previously executive VP, strategic insights and research for Viacom Media Networks' Music & Entertainment Group and BET Networks. She has been with Viacom since 1997.
• FRANK TANKI was named general manager of Viacom's TV Land. He was previously executive VP, brand marketing and creative for Viacom's Spike. | |
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| | Manager, Engineering and IT | The Christian Broadcasting Network – Washington D.C., Dist. Columbia, United States
| | | | Associate Producer | WBNS 10TV – Columbus, OH, United States
| | | | Director of Engineering | WBNS 10TV – Columbus, NA, United States
| | | | Senior Manager, Engineering & IT, WRC | | WRC - NBCUniversal – Washington DC, Dist. Columbia, United States | | | | more jobs » | |
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