B&C Today: Trump Budget Zeros Out CPB; Fox, Turner, Viacom Team on Data-Driven TV Ads

Broadcasting & Cable Newsletter   March 16, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Trump Budget Zeros Out CPB OMB director says "soft power" programs being cut in "hard power" budget READ MORE » WHY THIS MATTERS: The Corporation for Public Broadcasting provides about 15% of noncom budgets, with the rest coming from corporate underwriters and contributions from viewers.   Fox, Turner, Viacom Team Up to Push Data-Driven TV Ads Other TV companies invited to join advanced audience platform OpenAP READ MORE » WHY THIS MATTERS: TV companies have been building up their data capabilities to compete with digital advertising.   Exclusive: Tegna's 'BOLD' to Replace 'T.D. Jakes' Half-hour strip to be produced as live running newsfeed READ MORE » WHY THIS MATTERS: T.D. Jakes will finish airing this season on stations.   More Top Stories       FCC's Pai Begins Identifying Broadband-Related Regs to Cut A&E Renews 'Leah Remini: Scientology and the Aftermath' Disney Junior Renews 'Mickey and the Roadster Racers,' 'Lion Guard' Sinclair, Nexstar Form Group to Maximize ATSC 3.0 FX Orders New Season of 'Legion' CBS Signs New Carriage Agreement With Verizon CBS All Access Renews 'The Good Fight' HBO Renews Comedy 'Crashing' Maggie Malina Named Head of Scripted at MTV, VH1 Layer3 TV Adds MLB Network, 'Strike Zone' to Lineup more headlines »   Blog Of Note     Guest Blog: Prepare for Programmatic, OTT and Linear Television By John Peragine, senior VP, global head of video at Rubicon Project Spending in programmatic TV is expected to triple in 2017 to $2.16 billion, and grow to $4.43 billion in 2018, according to eMarketer. With huge live TV events ahead like March Madness, we'll continue to see the potential value of programmatic TV buying and possibly the missed opportunity as well. READ MORE » more blogs »   Departments       Washington: FCC's Pai Pledges to Speed Decisions on New Technology Local TV: Broadcasters Foundation Honoring Smulyan for Excellence Currency: NBC's 'Trial & Error' Promos Run Up 170.5M TV Ad Impressions in One Week Programming: Hilton Gets Weekend Talk Show On Fox News Technology: TiVo Tacks On Wurl TV's OTT Channels   Events     Wonder Women March 23, 2017 | New York Hilton Midtown | New York, NY Learn More Advanced Advertising March 27, 2017 | Convene Conference Center | New York, NY Learn More Technology Leadership Awards April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV Learn More more events »   Jobs     Research Director WKMG-TV – Orlando, FL, United States   Manager, Engineering and IT The Christian Broadcasting Network – Washington D.C., Dist. Columbia, United States   Managing Editor RNN-TV, Fios1 News – RyeBrook, NY, United States   Associate Producer WBNS 10TV – Columbus, OH, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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