If you're a sports fan who has cut the cord, you may have noticed something strange whenever ESPN goes to break. Instead of an ad, the screen goes blank. Doesn't ESPN want to sell this time? Aren't my eyeballs worth something? Yes, your eyeballs are valuable. But at this moment, with media consumption fragmenting and the television industry confronting uncertain trends like cord cutting and the rise of video streaming, we find ourselves in a strange place.