| | Media Buyer & Planner Today | | | | | | | | | #1 Omnicom Restructures Nissan Account | | At the request of its major automaker client, the holding company is consolidating its agency work on the account to the East Coast. Nissan's U.S. headquarters is in Nashville, Tennessee. Nissan United, the dedicated agency formed by Omnicom in 2013, will continue handling the business with the same agencies, but workloads will be shifted. Prior to the shift, creative and media planning were handled from Los Angeles by TBWA/Chiat/Day and OMD, respectively, with media buying handled by OMD New York. Planning will move to OMD New York. Creative will move to Zimmerman based in Ft. Lauderdale. TBWA will continue to handle digital and social media. TBWA had handled Nissan creative since 1987. Nissan's multicultural agency will continue to be fluent360. Joe Garcia, previously with 72andSunny, was appointed to a new senior VP position at Omnicom to oversee the U.S. Nissan business. | | WHY THIS MATTERS: Japan-based Nissan spends more than $700 million a year on U.S. measured media and it is the fifth largest auto advertiser in the U.S. Christian Meunier, who oversees Nissan's U.S. sales, had been unhappy with the performance of Nissan United, so this restructuring is an attempt to right the ship. Jeremy Tucker, Nissan North America VP of marketing, said, "We have to be more collaborative." However, following the restructuring announcement, Tucker said, "Our relationship with Omnicom has never been stronger. We're reinforcing our marketing success on the East Coast with best-in-class Omnicom resources." | Three Takes: Ad Age | Ad Week | Media Post
| | | | #2 Trump Effect Puts Brands in a Quandry | | The breakdown of sponsor-athlete relationships is not new. But as Digiday points out, it's usually the sponsor dropping a behaving badly athlete. Now it's becoming endorser athletes criticizing their brands because of company CEOs coziness to President Trump. The most recent brand to come under fire is Under Armour, whose CEO Kevin Plank praised Trump and was then criticized by three endorsers, including NBA superstar Stephen Curry. "Brands have become the Molotov cocktails of debate," Thomas Ordahl, chief strategy officer at brand consultancy Landor, tells MediaPost. "And staying neutral, above the fray, is very difficult. Like it or not, brands have become the proxy wars for social issues, and people expect brands to stand for something. Deleting Uber from your phone or cutting up your Nordstrom card is a badge of honor." | | WHY THIS MATTERS: Things are going to get worse because brands' consumer bases are torn. "Larger brands have plenty of customers on both sides of the divide, which means they can't win," Ordahl says. As for the athlete endorsers, sports and entertainment lawyer Dominic Romano tells Digiday in the future there may be new endorsement contracts in which it's the athletes who can walk away if they don't like the behavior of the brand. | Two Takes: Digiday | Media Post
| | | | #3 Election Lifts Cable News Ad Revenue | | Advertising revenue for the Big Four cable news networks – Fox News Channel, CNN, MSNBC and CNBC – cumulatively increased by 38.1% in 2016, reaching $1.6 billion, based on Standard Media Index data, reported by Media Life. In fourth quarter, the four networks grew their advertising by 46.3%. Fox News Channel showed the largest annual ad dollar increase, up 25.7% to $621 million. CNN posted the largest percentage gain, up 57.8% to $536 million. MSNBC was up 47.9% to $219 million, while CNBC was up 36.9% to $231 million. On Election Day specifically, CNN took in the most ad dollars -- $6.5 million, with Fox News Channel next at $3.4 million and MSNBC at $1.8 million. Election week was the only week in November that CNN topped Fox News Channel in ad revenue. Advertisers driving the gains were pharmaceutical companies, financial services and automakers. | | WHY THIS MATTERS: Content still draws viewers which draws advertisers. With all the buzz during the election campaign, particularly as it wound down, viewers were clamoring for nightly information on the candidates that that drove up cable news channel ratings and allowed them to charge more for ads. | A Take: Media Life
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| | 26 | | Percentage of U.S. internet users who say they unsubscribe from email lists because they get too many emails in general, according to a survey by MarketingSherpa. Some 21% also unsubscribe because they get too many emails that are not relevant to them, while 19% unsubscribe because one company, in particular, overwhelms them with emails. And 16% say they just don't have time to read all the emails they get. | – Reported by eMarketer
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| | Grammys Dominate Sunday Competition | by Luke McCord
CBS won the primetime ratings race Sunday with a 6.2 rating/20 share among adults 18-49, according to Nielsen overnight numbers. 60 Minutes earned a 2.4, while Grammy Red Carpet Live scored a 3.2. The Grammy Awards pulled in a strong 7.3, down from last year's final numbers at 7.7.
ABC came in second with a 1.0/3. America's Funniest Home Videos matched its last airing at a 1.2, and feature film The Blind Side nabbed a 0.9.
Fox and NBC tied for third with 0.7/2s. Fox's slate of comedies struggled, with The Simpsons earning a 1.0, Son of Zorn a 0.6, Family Guy a 0.9, and Bob's Burgers a 0.8.
NBC aired Dateline for a 0.8 (down a tenth from its last airing), followed by feature film Fast & Furious 6 at 0.7. | |
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| • CHAD POLLITT was named to the newly created position of VP of audience at the Native Advertising Institute.
He is co-founder and former VP of digital magazine, agency and events company Relevence and has also served as an adjunct professor at Indiana University and as an instructor at Rutgers. | |
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| | Associate Producer | WBNS 10TV – Columbus, OH, United States
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| | | | Senior Manager, Engineering & IT, WRC | WRC - NBCUniversal – Washington DC, Dist. Columbia, United States
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