| | Media Buyer & Planner Today | | | | | | | | | #1 Starcom Wins $300M Lowe's Account | | Publicis Groupe's Starcom has been awarded the U.S. media agency account for home improvement retailer Lowe's, which spends north of $300 million on media advertising annually. Incumbent OMD, which handled the account since 2005, did not participate in the review. Others in the review that Starcom beat out include Omnicom's PHD and WPP and GroupM's Mindshare, according to an Adweek report. BBDO continues as the Lowe's creative agency. Jocelyn Wong, who was promoted to chief marketing officer at Lowe's in January, handled the later part of the review and decision-making process. She replaced Marci Grebstein who held the post when the review began last September. | | WHY THIS MATTERS: Although second in size behind Home Depot in terms of sales revenue, No. 2 Lowe's is a big advertising spender in an active category so it's a big win for Starcom. In announcing the selection of Starcom, Wong mentioned the agency's "digital first, omnichannel approach to media" as a major reason for the selection. | Three Takes: Adweek | Media Post | Ad Age
| | | | #2 Office Depot Moves Creative, Media to Zimmerman | | Office supply retail chain Office Depot and Office Max has ended its relationship with IPG agencies McCann New York and UM, which had handled its creative and media duties, respectively, since 2014, Adweek's AgencySpy reports. Both the creative and media business was moved to Zimmerman Advertising without a review. Zimmerman had worked with Office Depot prior to the IPG agencies winning the account. McCann's production unit Craft Worldwide last summer took over the Staples' creative studio and that created a potential conflict with Office Depot. | | WHY THIS MATTERS: This is the second win in recent weeks for Florida-based Zimmerman. It also took on a more prominent role on the Nissan account when the auto company consolidated its agency accounts. Office Depot is not a huge advertiser, but spends a significant $50 million to $60 million annually, so it is another nice win for Zimmerman. | | A Take: Adweek | | | | #3 NASCAR Official Sponsors Support Daytona 500 Telecast | | Some sponsors may be abandoning NASCAR as had been reported in a recent Wall Street Journal article, but the official sponsors still on board are gearing up ad spending on NASCAR's first big race of the year, the Daytona 500 on Fox on Feb. 26, Media Post reports. Chevrolet, Ford and Toyota will be running commercials in the telecast, and Chevy will sponsor a graphics feature on the lower third of the screen during the broadcast. Ford has also made a large social media buy on Twitter in connection with the Dayton 500, as has Toyota. Coca-Cola, Sunoco and Goodyear will be running NASCAR-themed commercials, DraftKings will be promoting an "enter for free" contest and Nationwide has developed a six-part video series that is running online leading up to the big race. | | WHY THIS MATTERS: Season-long NASCAR viewership has been steadily declining both in person and during the TV telecasts, however the Daytona 500, the kickoff to the racing season, usually draws a decent size TV audience. Last year's broadcast drew 11.4 million viewers. | A Take: Media Post
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| | 21 | | Percentage of increase of national TV advertising revenue for NBA programming on TNT, ESPN, ESPN2, ABC and NBA TV for the first half of the 2016-17 NBA season, according to iSpot.tv data. ESPN and ESPN2 have taken in $249.8 million in NBA ad revenue so far. TNT's total is $107.2 million, while ABC has taken in $49.1 million and NBA TV has garnered $22.9 million. | – Reported by Media Post
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| | 'How to Get Away With Murder' Spikes in Finale | by Luke McCord
With an assist from the season finale of How to Get Away With Murder, ABC won the primetime ratings race Thursday with a 1.6 rating/6 share among adults 18-49, according to Nielsen overnight numbers. Grey's Anatomy slipped a tenth to a 2.0, while the two-hour finale of How to Get Away With Murder jumped 15% to a 1.5.
CBS came in second with a 1.4/5, followed by NBC and Fox at 0.9/3s, The CW at 0.4/2, Univision at 1.3/5 and Telemundo at 0.6/2.
CBS' The Big Bang Theory was flat at 2.8, while The Great Indoors, Mom and Life in Pieces each slipped a tenth to a 1.5, 1.4 and 1.2, respectively. Training Day matched last week's 0.7.
NBC's Superstore was even at 1.1, and Powerless dropped a tenth to a 0.7. The Blacklist was flat at 0.9, as The Blacklist: Redemption premiered to a low 0.8.
Fox's MasterChef Junior jumped up a tenth a 1.2, and My Kitchen Rules held steady at 0.7.
The CW's Supernatural and Riverdale both fell a tenth to a 0.6 and 0.3. | |
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| • JULIA DeVOS was named VP and group creative director at FCB Chicago, where she will oversee the office's health-related accounts. She was most recently director of creative services at Enlivant, a retirement living company in Chicago. She has also held creative positions at agencies including JWT and DDB.
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| | Associate Producer | WBNS 10TV – Columbus, OH, United States
| | | | Director of Engineering | WBNS 10TV – Columbus, NA, United States
| | | | Senior Manager, Engineering & IT, WRC | WRC - NBCUniversal – Washington DC, Dist. Columbia, United States
| | | | Director of Engineering | | Sinclair Broadcast Group – West Palm Beach, FL, United States | | | | more jobs » | |
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