| | Media Buyer & Planner Today | | | | | | | | | #1 Kia Tops Super Bowl Ad Meter | | South Korea's second-largest automaker won the 29th annual USA Today Ad Meter competition when its slapstick spot featuring Melissa McCarthy was selected the most-liked Super Bowl commercial among a panel of more than 15,000 voters. Car companies captured second and third places in the competition with Honda taking the runner-up spot and Audi taking third. Budweiser, which had won three consecutive years from 2013-15, finished fourth this year with an ad telling the immigrant story of its co-founder Adolphus Busch. A Tide spot featuring Fox Sports commentator Terry Bradshaw trying to remove a shirt stain finished fifth. | | WHY THIS MATTERS: This is the second straight year a South Korean automaker won the top prize in the USA Today Ad Meter competition. Last year's most-liked Super Bowl spot went to a humorous Honda spot featuring Kevin Hart. This was the first time Ad Meter permitted five days of early voting. | Two Takes: USA Today | Ad Age
| | | | #2 Fox Scores With Overtime Commercials | | With the Super Bowl going into overtime, Fox was able to squeeze in four more in-game commercials into its broadcast, which added an extra $20 million to its already record setting Super Bowl ad revenue total, Broadcasting & Cable reports. According to iSpot.TV, Fox generated ad revenue of $509.6 million during the game, airing 104 spots for 65 brands. The ad time totaled 49.9 minutes during the game telecast. The overtime spots were sold by the network on a contingency basis. The advertisers who ran those overtime spots include Hulu, Sprint, ProActive and Sofi and they most likely ran when viewership of the game was at an all-time high. | | WHY THIS MATTERS: Fox has been lucky with its major sporting events. Previous to this additional windfall of ad revenue for the Super Bowl overtime, Fox benefitted with the October World Series extending to a full seven games and the seventh game going into extra innings, which resulted in extra commercial spots and ad revenue. And a note to advertisers: sometimes those contingency ad buys can lead to a windfall of exposure. | | A Take: B&C | | | | #3 Fiat Chrysler Prioritizes Alfa Romeo Relaunch | | Fiat Chrysler decided to forego promoting its U.S. brands Dodge, Jeep and RAM truck during the Super Bowl and instead devoted all three spots, that totaled 120 seconds, to its troubled Italian brand Alfa Romeo. Just 516 Alfa Romeos were sold in the U.S. last year and sales were off by 22%, Adweek reports. However, Alfa Romeo is in the midst of a relaunch that is costing its parent company $2.7 billion. Alfa Romeo's new ad campaign is aimed at promoting the Giulia, a midsize sedan and the Stelvio, a mini SUV. | | WHY THIS MATTERS: Fiat Chrysler has a history of including political themes or messages in its Super Bowl spots, but this year was different. Three different agencies – Art Machine, The Richards Group and Doner – created the spots that focused exclusively on the cars and their Italian heritage. | Two Takes: Adweek | Ad Age
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| | 1.5 | | Consumers in billions worldwide that are expected to use a mobile messaging app this year, up 12.2% from 2016, according to eMarketer projections. Messaging app usage is expected to include 58.9% of all mobile phone internet users in 2017 and that will grow to 61.2% by 2019. | – Reported by eMarketer
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| | Super Bowl Rating Strong But Shy of 2015 Record | by Dade Hayes
The Super Bowl, annually television's top-rated night, fell short of all-time record territory Sunday but more than delivered its expected scale.
New England's thrilling overtime comeback win, 34-28, over the Atlanta Falcons, drew 113.7 million total viewers to the Fox broadcast. The all-time record was set by NBC in 2015, with 114.4 million.
The earliest indications from morning figures in metered markets gave Super Bowl LI a 48.8 overnight rating in households, suggesting it was on par with 2016. The revised tally marked an improvement.
The triumph of a classic Super Bowl cliffhanger offered some measure of redemption for football on TV. The NFL had suffered a season marked by pronounced prime-time declines and endless think pieces about whether the game was beginning a fade from dominance due to over-saturation, viewer angst about concussions, and other factors. | |
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| | • LAURA FLEURY was promoted to senior VP, head of programming, international, at A+E Networks. She was most recently senior VP, programming and development for Lifetime Movie Network (LMN) and prior to that was VP of programming and development. She has been with A+E for more than 20 years. In her new role she will oversee international programming for History, Lifetime, A&E Network, FYI, Blaze and Crime+Investigation. | |
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| | Senior Manager, Engineering & IT, WRC | WRC - NBCUniversal – Washington DC, Dist. Columbia, United States
| | | | Director of Engineering | Sinclair Broadcast Group – West Palm Beach, FL, United States
| | | | Station Engineer | ION Media Networks – Salt Lake City, UT, United States
| | | | Director | | WBNS 10TV – Columbus, OH, United States | | | | more jobs » | |
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