| | Media Buyer & Planner Today | | | | | | | | | #1 Disney/ABC Television Centralizes Ad Sales | | The Disney/ABC Television Group is consolidating its ad sales efforts under Rita Ferro, who becomes president, ad sales Disney/ABC, Broadcasting & Cable reports. The central sales organization will sell advertising for all Disney and ABC media properties including linear and digital TV and radio. Disney's ESPN will continue to run ad sales separately. The move is being made to give clients more of a one-stop shopping opportunity and to offer them more innovation when buying across all Disney and ABC platforms. Ben Sherwood, co-chairman of Disney Media Networks and president of Disney/ABC said the new structure would leverage the company's scale to better serve advertisers. The change comes two months after ABC Television Network ad sales president Geri Wang announced plans to retire next month. | | WHY THIS MATTERS: The Disney/ABC move follows similar consolidation at both NBCUniversal and Fox, where broadcast and cable sales organizations have been melded to deal with a changing ad environment. The move also comes at a time when there has been sizable turnover in the senior sales rank in the TV ad business. Last year ad sales Toby Byrne of Fox, Jeff Lucas at Viacom, Joe Abruzzese of Discovery Communications and Arlene Manos of AMC Networks, in addition to Wang, all left their companies. | | A Take: B&C | | | | #2 Publicis Wins MillerCoors U.S. Media Account | | The giant beermaker is moving its $450 million U.S. media buying and planning business from Interpublic to Publicis Groupe. Incumbent media agency Initiative participated in the review but is out. Omnicom agency OMD also participated in the review. Publicis has created a dedicated unit called Connect Powered by Publicis Media to handle the U.S. media for Coors Light, Miller Lite and Blue Moon, among others. Publicis media agency Zenith was the incumbent in the UK and retained the business. While WPP media agency MEC retained the Canada account and WPP's Kinetic will continue managing the out-of-home business in the U.S. and UK. The MillerCoors business in Europe and other international markets was not involved in the review. The decision to create a dedicated unit was the result of potential conflicts within Publicis since its other agencies handle beer brands. MediaVest/Spark handles media for Heineken USA, while Zenith does media for Sam Adams parent Boston Beer Co. The media review was called for by MillerCoors parent Molson Coors which wanted to reassess its media agency lineup in the U.S., UK and Canada. | | WHY THIS MATTERS: This is a sizable account and a major loss for IPG and Initiative. Yesterday, Initiative announced a major leadership restructuring in which the agency established a U.S. CEO, eliminated the U.S. president role, and set up three regional U.S. presidents. Meanwhile Publicis' is back in the picture. Its media agency Starcom was incumbent on the Miller media account until 2008 when it moved to IPG. Starcom was also media agency for AB-InBev before losing that account to MediaCom in 2014. | Three Takes: Ad Age | Media Post | Adweek
| | | | #3 Mattel Picks MediaVest/Spark, DigitasLBI | | The toymaker has selected the two Publicis Groupe agencies to handle U.S. media planning and buying for its $150 million account, following a review, Ad Age reports. A combined unit called Team Mattel will be formed with staffers from both agencies. The MediaVest/Spark staffers will handle media planning and TV and other offline buying, while the DigitasLBi staffers will focus on digital media and programmatic. Another Publicis agency, Starcom, was the incumbent for media planning, while WPP's Mindshare had handled media buying. The new Team Mattel will also handle data, technology, content and analytics strategy and execution. | | WHY THIS MATTERS: Mattel has been struggling financially as it attempts to keep sales share in its battle with rival Hasbro. BBDO is handling creative, but Mattel is hoping that its new media buying and planning agencies can come up with the best way for the company to garner more consumer attention through its marketing. This is also the second major media account win in the past two days for Publicis Groupe, whose agencies on Monday won the giant MillerCoors U.S. media business. | A Take: Ad Age
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| | 33 | | Percentage of U.S. marketers and agencies who say they are mainstream adopters of native advertising, according to an Advertiser Perceptions survey. Another 57% say they are just beginning to dabble in native advertising, while just 10% say they are still taking a "wait-and-see" attitude. | – Reported by eMarketer
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| | Despite Dip, 'This Is Us' Leads NBC to Win | by Luke McCord
NBC topped all broadcasters Tuesday in primetime with a 1.8 rating/7 share among adults 18-49, according to Nielsen overnight numbers. The Wall slipped a tenth from last week to a 1.4. This Is Us and Chicago Fire both dropped three tenths to 2.5 and 1.5, respectively.
CBS followed with a 1.3/5. NCIS lost two tenths for a 1.7. Bull was flat at a 1.3. NCIS: New Orleans shaved off a tenth for a 1.0.
ABC came in third with a 1.1/4. The Middle fell two tenths to a 1.5, while American Housewife and Fresh Off the Boat were flat at 1.5 and 1.2. The Real O'Neals and Marvels' Agents of S.H.I.E.L.D. each rose a tenth to a 0.9 and 0.7.
The CW finished in fourth with a 0.9/3. The Flash and DC's Legends of Tomorrow were even at 1.1 and 0.7, respectively.
Fox finished in fifth with a 0.8/3. New Girl scored a 0.9, while fellow comedy The Mick dropped two tenths to a 0.9. Bones slid a tenth as well to a 0.7.
Spanish-language broadcasters Univision and Telemundo both scored 0.6/2s. | |
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| • ARTIE BULGRIN, senior VP of global research and analytics at ESPN plans to retire in May. He joined ESPN as VP of research and sales development in February 1996 and was promoted to senior VP in 2001, before assuming his current title in 2008. Prior to ESPN, Bulgrin was director of research and sales data services at Capital Cities/ABC National Television Sales, a post he held since 1989. • DOUG RAY was promoted to president of product and innovation for Dentsu Aegis. He was elevated from his prior post of U.S. CEO of Dentsu media agency Carat. MICHAEL EPSTEIN, president and chief client officer of Carat, will succeed Ray as U.S. CEO. The Wall Street Journal reports that Ray's new role is aimed at creating more integrated, custom agency services for clients across the Dentsu Aegis Network. Ray says he will "help identify new and future products that we can bring to our clients to help them solve business challenges." • JOHN KING was named president of the new New York office of Minneapolis-based Fallon. King was previously chief marketing officer of Fallon. DAVID ISRAEL was named executive creative director in the New York office which opened this week. Adweek reports that the new office will specialize in beauty, fashion and luxury brands. Fallon recently acquired New York creative agency AR and acquired all of its accounts which include Revlon, Banana Republic and Jones New York.
• MIKE CESSARIO was appointed a creative director at Doner Los Angeles. He was most recently a creative director at VaynerMedia in L.A.
• DAVID WOLKIS was promoted to senior VP of production for TBS Originals. In his expanded role, he will work on developing and enhancing the Conan O'Brien brand through Conan Without Borders specials and other initiatives. As part of his duties, he collaborates with ad sales on product integrations and is based in Los Angeles. He has been with Turner since 2000. | |
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| | Senior Manager, Engineering & IT, WRC | WRC - NBCUniversal – Washington DC, Dist. Columbia, United States
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