MCN Newswire: Content to Drive AT&T's Future; Programmatic TV Could Pick Up; Ruckus Buy Moves Arris Into New Market

Multichannel Newswire   Feb. 28, 2017     Today's Top Stories       AT&T Entertainment Chief Touts Content Stankey says telco needs to own pipes and the water in them READ MORE » WHY THIS MATTERS: Content will drive the telco's future, Entertainment Group CEO John Stankey said at the Mobile World Congress in Barcelona, adding that customers want customized solutions and more for less.   Special Report: Sluggish Programmatic TV Could Finally Pick Up Steam Though growing, it's still a small portion of total ad spending READ MORE » WHY THIS MATTERS: The recent mergers of video distributors who see advanced advertising as a business opportunity could give programmatic TV a boost.   Arris CEO: Ruckus Buy a 'Pretty Big Deal' for Us Enables move into a new market, complements direction its customers are headed READ MORE » WHY THIS MATTERS: The company's $800 million play for Brocade's Ruckus Wireless and ICX switch business represents a critical, defining moment in its history as many of its customers continue to pivot into wireless and mobile services, CEO Bruce McClelland said.   More Top Stories       Digital Distribution Could Drive Up Sports Fees AT&T Ties $25 Video Credit to Unlimited Wireless Plan Arris Launches Its First Retail DOCSIS 3.1 Modem 'Academy Awards' Telecast Dominates Social Media Showtime Brings Back 'The Circus' Sinclair's Circa Expanding to Europe With SVOD Channels FCC Starting Mock Assignment Phase Auction Feb. 28 O'Rielly Backs Staying Data Security Rule Implementation Markey Leads Charge Against Privacy Rule Rollback Pallone Seeks GAO Study of Broadband Privacy Oversight more headlines »   Videos/Blogs/Extras       MCN Hot Spot: Netflix's 'Marvel's Iron Fist' Premieres March 17 MCN Slideshow: Freeze Frame Photos From the Feb. 27 Issue The Bauminator, Jeff Baumgartner: Sony Has Sold 915,000 PlayStation VR Units: Report MCN Guest Blog, Diane Smith: Stop Treating Broadband Like a Utility Picture This, R. Thomas Umstead: Cable Nets, Streaming Services Ring the School Bell for Documentaries   Events     Technology Leadership Summit March 8-9, 2017 | Crowne Plaza | Charlotte, NC Learn More Wonder Women March 23, 2017 | New York Hilton Midtown | New York, NY Learn More Advanced Advertising March 27, 2017 | Convene Conference Center | New York, NY Learn More Technology Leadership Awards April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV Learn More more events »   Jobs     Associate Vice President, Legal & Business Affairs National Basketball Association – New York, NY, United States   Broadcast Engineer WPBS-DT – Watertown, NY, United States   Forecasting & Staffing Analyst Spectrum – Stamford, CT, United States   Sr. Curriculum Developer Spectrum – Charlotte, NC, United States   more jobs » News Blogs Events Images Tech   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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