WHY THIS MATTERS:The announcement came after the FCC earlier this week waived the prohibition on auction-eligible stations making such information public.
By Fred Cunha, VP of video network & support, Extreme Reach
With a price tag of $5 million for a 30-second spot, it's a no-brainer that quality control is top of mind for Super Bowl advertisers. So for the last six years, I've been on-site all week at the network that carries the game, as Extreme Reach's VP of video network & support, making sure that all spots are delivered and aired without any issues. To think that the first year, I actually had to convince one of the networks that being on-site was a good idea, makes me chuckle.