WHY THIS MATTERS:The portfolio on display May 15 will include Bravo, CNBC, E!, Golf Channel, MSNBC, NBC Entertainment, NBC News, NBC Sports, Oxygen, Sprout, Syfy, Telemundo, NBC Universo and USA Network.
TV viewership, as measured by the C3 ratings used to buy and sell advertising, fell in January. According to an analysis by Michael Nathanson of MoffettNathanson Research, C3 ratings were down 5% among adults 18-49 in primetime. Ratings were down 9% in total day. Broadcast network primetime ratings were flat in primetime, while cable was off 7%.