WHY THIS MATTERS:With virtual MVPDs like DirecTV Now, Sling TV and Hulu's planned service gaining traction, and companies such as Verizon pushing mobile services like go90, digital knowhow is becoming even more crucial for companies.
The world of media content is radically shifting. Rather than centered in New York like the days of Mad Men, the new capital of content—and equally important, access to content—is Silicon Valley. As Joe Hyrkin notes in Recode, "Northern California media companies now reach two billion people every day, taking billions of dollars in advertising revenue from the East Coast media conglomerates." Silicon Valley is "becoming known as the capital of media transformation – reshaping the way content is distributed and how it is consumed."