B&C Today: Direct-to-Consumer Boosts Discovery; comScore Gets Mobile Measurement Accreditation

Broadcasting & Cable Newsletter   February 16, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Discovery Puts Numbers on Direct-to-Consumer Business ID's True Crimes Files pays at $4 a month READ MORE » WHY THIS MATTERS: The apps help Discovery financially because ads on them generate premium prices.   comScore Mobile Measures Get Accreditation From MRC Metrics include viewability of web video ads READ MORE » WHY THIS MATTERS: The metrics are part of comScore's Campaign Essentials service, which previously received MRC accreditation for its system for detecting invalid traffic to assure advertisers their commercials are being seen by real people.   CBS Interested in Buying Stations If Caps Are Raised Advertising in NFL games won't be cut, Moonves says READ MORE » WHY THIS MATTERS: CBS chief Leslie Moonves noted that because of rising retrans rates and strong political spending, "local markets have been extremely good for us."   More Top Stories       'The Walking Dead' Promos Rack Up 156.4 Million TV Ad Impressions in One Week Pensions, Football Drop CBS to Q4 Loss Sling TV to Offer Free HBO Preview CBS Signs Distribution Deals With Verizon, Meredith Trump Accuses Media of 'Blind Hatred' Sinclair: WWMT Journalist Fire for Breaching Policy, Not Politics Cable Ops Have ATSC 3.0 Questions House Members Praise FCC Auction HBO's Bill Maher Lands Interview With Breitbart Editor Milo Yiannopoulos Trump Nominees Continue to Drive Ad Spending more headlines »   Blog Of Note     Boston's Mish Michaels: 'I Am Not a Climate Change Denier' By Diana Marszalek Mish Michaels, the Boston science reporter reportedly fired last week by PBS affiliate WGBH for her stances on climate change and vaccines, is trying to set the record straight. On Wednesday, the former WBZ meteorologist issued a statement saying that her position on climate change in particular has been distorted, and she does not dismiss the phenomenon. READ MORE » more blogs »   Departments       Washington: INCOMPAS: FCC Should Close Competitive Divide Currency: Reports: Verizon Revises Yahoo Deal By $250M Programming: Disney Channel Renews 'Tangled' Series Before Launch Local TV: San Francisco Area's KRCB Gets $72M to Change Channels Distribution: Syndication Ratings: Four Talk Shows Defy Downturn   Events     Technology Leadership Summit March 8-9, 2017 | Crowne Plaza | Charlotte, NC Learn More Wonder Women March 23, 2017 | New York Hilton Midtown | New York, NY Learn More Advanced Advertising March 27, 2017 | Convene Conference Center | New York, NY Learn More Technology Leadership Awards April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV Learn More more events »   Jobs     Associate Producer WBNS 10TV – Columbus, OH, United States   Director of Engineering WBNS 10TV – Columbus, NA, United States   Senior Manager, Engineering & IT, WRC WRC - NBCUniversal – Washington DC, Dist. Columbia, United States   Director of Engineering Sinclair Broadcast Group – West Palm Beach, FL, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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