Live events come together in many ways. Some firms bring in their own internal teams, while others employ a professional known as the technical director to facilitate the process.
"The benefit of a TD (technical director) can sometimes be undervalued because it can take solving a problem for their role to be recognized, when the true value of what they do is minimizing any issues on show site... But, whether an event goes off exactly as planned, or experiences challenges, a good TD is well worth the investment and the value they can provide pays for themselves, significantly more than the cost." Les Goldberg.