The annual convocation known as the NAMM Show returns this month to the Anaheim Convention Center, January 19-22, once again drawing together manufacturers, retailers and practitioners from all corners of the MI and pro audio industries. But while pro audio was once almost an afterthought at the massive trade show, able to be housed almost entirely in the arena at the convention's North end, today it is a key and vibrant element of the NAMM Show, readily found throughout the facility's many halls.
The recording industry has come to understand how crucial credit metadata is, and why it should ideally be documented onsite throughout the production of a track. There are a number of different outfits trying to find the best way to gather credits, and more seem to be popping up all the time—and this creates a new conundrum: How are rights services, record labels and the like supposed to deal with credits when they're preserved in a slew of different metadata formats? To find out, I spoke with Mark Isherwood of Digital Data Exchange (DDEX).
"We will record a whole song very quickly, and in a way, it is all very honest. In a couple of hours, a song will be finished, and it's all captured in the moment. This helps us because we don't overthink the songs. " — James Hoare of Ultimate Painting
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