| | Media Buyer & Planner Today | | | | | | | | | #1 Marijuana Marketing Growing | | The cannabis business had some big wins during this past election with four states – California, Massachusetts, Maine and Nevada voting to approve recreational marijuana usage for adults 21 and over. They join four other states where the drug can be used recreationally. Voters in four other states approved use of medical marijuana, increasing that number to 28 states. An Adweek report cites Matthew Karnes, founder of the marijuana financial consultancy GreenWave Advisors as predicting legalized U.S. sales will grow from $6.5 billion in 2016 to $30 billion in 2021. He says by 2021, marijuana marketing will total $75 million. Some companies are selling edible and topical products and others medicinal. Actress and show host Whoopi Goldberg has partnered with Maya Elisabeth to do online marketing via Facebook and Instagram for their company Whoopi & Maya that offers marijuana products. | | WHY THIS MATTERS: As legalized usage grows across the country and the need to market these products grows, opportunities also open up for ad agencies, marketing agencies and public relations companies. Marijuana Business Daily has a directory listing about 170 companies that specialize in this area of marketing. | A Take: Adweek
| | | | #2 L'Oreal Launches Data-Collecting Hairbrush | | L'Oreal-owned luxury hair-care brand Kerastase has unveiled a $189 digitally connected hair brush at CES that features built in sensors that can record, among other things, the sound of brushing to detect if hair is dry, frizzy or prone to breaking. It also records how often hair is brushed and passes the information to a mobile app that users download to get this data. Each user is given a score that assesses the quality of their hair. The app also gives tips on how to brush hair better along with customized hair product (from L'Oreal) recommendations. | | WHY THIS MATTERS: The average hair brush costs under $5 but as Ad Age reports, there are handcrafted boar-bristle hairbrushes costing $200 and up. So this new tech device doesn't seem out of line price-wise. And this is not L'Oreal's first major tech product. Its Makeup Genius app has been tried by more than 20 million people to virtually try on facial makeup. | Two Takes: Adweek | Ad Age
| | | | #3 Agency Exec Acquires Female-Focused Digital Publisher | | Gary Vaynerchuk, CEO of social media-focused digital ad agency VaynerMedia, has acquired women's lifestyle digital media company PureWow, which focuses on "upper millennial and Gen X women. A Wall Street Journal report says PureWow CEO Ryan Harwood will become CEO of The Gallery, a new company created to house PureWow and also seek to build out or acquire other media properties to target female readers through digital video and social media. VaynerMedia already has a studio and team of about 50 full-time video production staffers. | | WHY THIS MATTERS: Many publishers are moving into the creative advertising space. This is an example of an agency moving into the publishing space. PureWow generated 8.7 million unique visitors in November, according to comScore, and has generated the bulk of its revenue from branded content, producing work for marketers like Cover Girl, Olay and Cartier. | Two Takes: WSJ | Business Insider
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| | 73.3 | | Percentage of U.S. internet users who say their holiday gift purchases are influenced by sales or price discounts, according to a National Retail Federation survey. That's more than the 60.5% who say quality of merchandise matters, more than the 48.2% who are swayed by free shipping, and 35.3% who favor hassle-free return policies. | – Reported by eMarketer
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| | 'The Wall' Powers NBC | by Michael Malone
NBC newcomer The Wall had a big night, its 1.7 in adults 18-49 a 42% gain on its performance the night before. That set NBC up for the win among broadcasters with a 1.7 rating and a 6 share. Chicago Fire dropped 6% to 1.6 while Chicago P.D. did a 1.7, well above the 1.2 it did in its last airing.
CBS put up a 1.5/5, ABC a 1.2/4, Fox a 1.0/4 and The CW a 0.2/1.
On CBS, NCIS was a flat 1.8 while Bull grew 7% to 1.5. NCIS: New Orleans was a flat 1.2.
ABC's comedies had a good night. The Middle grew 6% to 1.7, American Housewife was up 7% to 1.6, Fresh Off the Boat climbed 17% to 1.4 and The Real O'Neals ticked up 11% to an even 1.0.
Fox's New Girl rated a 1.1, up 38%, and The Mick a 1.3, before a repeated Bones. Mick had premiered at a 2.8 Sunday with football leading in.
The CW repeated The Flash before a new No Tomorrow scored a flat 0.2.
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| • JON DUPUIS was named to the newly created position of chief performance marketing officer at Havas New York. He was also appointed a managing director of the agency. He was most recently executive VP, marketing, at DigitasLBi where he spent seven years. He is also co-founder of creative agency NYCA.
• KEVIN VITALE was appointed senior VP of brand creative and operations at MTV. He was previously senior VP of brand marketing at IFC, where he spent the past six years at the cable channel. He joined IFC parent company AMC Networks in 2007 as creative director of its Rainbow Creative Services unit. Prior to that he worked as a writer and producer with the CBS Marketing Group and also worked at VH1. • CATHY GUNTHER was promoted VP and general manager of the three Cox Media-owned TV stations in Tulsa, Oklahoma. She was previously general sales manager. The three stations include Fox affiliate KOKI and the MyNetwork TV affiliates KMYT and NOKI.
• PERRY SOOK was elected chairman of TVB. Sook, president and CEO of Nexstar Broadcasting, has been a member of the trade association's board of directors since 2000 and will serve a two-year term. He succeeds Michael Fiorile, vice chairman and CEO of the Dispatch Broadcast Group. Sook is also a member of the NAB board and the NBC affiliate board. | |
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