The use of digital displays in public spaces is an area of huge growth. New-generation digital display technology goes way beyond "digital signage" to achieve engagement—even emotional engagement—and architectural blending of technology with brand identity. This whitepaper offers best practices for transforming public spaces with new-generation display technology, including:
designing displays that bring new form factor possibilities
creating experiential shopping to achieve emotional engagement
transforming museums, theaters, and sports arena spaces into interactive spaces
architectural blending of technology with brand identity.