WHY THIS MATTERS:Dungey said the trailer for When We Rise got over two million views in its first 48 hours, and plenty of negative comments from those who do not share the network's views on inclusive programming.
Sometimes it's not about the almighty Nielsens. Mark Pedowitz, president of The CW, mentioned this while discussing Crazy Ex-Girlfriend Jan. 8. CW brass adores this show, and the critics do as well. It's never popped in the ratings, or even done a middling number. But Pedowitz says Crazy Ex is key to the network's branding. "Great critical work, a critically acclaimed, nominated show like Crazyit deserves to be picked up," he said. Same goes for American Crime at ABC. It's a prestige play, a chance to get John Ridley on the network's air, and a shot at awards.