B&C Today: MTV Gets Boost From 'Friends'; TV Ad Spending Up in December

Broadcasting & Cable Newsletter   January 25, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       Old 'Friends' Give MTV a Boost With Young Viewers Classic sitcom a favorite of millennials READ MORE » WHY THIS MATTERS: Turning around MTV is a priority for Viacom, whose youth-oriented cable networks have been losing viewers to digital entertainment options for several years.   SMI: TV Ad Spending Rose 5.5% in December Biggest gains in news and sports, NFL up 1% despite ratings drop this season READ MORE » WHY THIS MATTERS: TV's take was boosted in the fourth quarter by several big advertisers who had shifted ad dollars to digital, including retailers, spending heavily on TV during the holiday season.   Survey: Only One in Three Americans Know About 4K The study from Snell Advanced Media also found that about 10% of American adults own a 4K READ MORE » WHY THIS MATTERS: According to the survey, only 17% of U.S. adults are fully aware of 4K and what the technology is.   More Top Stories       Forward Bidders Add $21 Million to Pot Pai Names Acting, Permanent FCC Staffers CBS, Meredith Sign New Affiliation Agreement Netflix to Bring Back 'Queer Eye for the Straight Guy' TNT Greenlights Season Four of 'The Librarians' Doyle Promoted to Executive VP/GM of MTV, VH1 and Logo Group PwC: Entertainment and Media Deals Jumped in 4Q FCC's Pai Prioritizes Closing Digital Divide FTC: Sharks Bitten By Breathometer Smartphone Device Epix Boots Up App for TiVo-Powered Set-Tops more headlines »   Video Showcase     EY on Enhancing the Customer Experience Janet Balis, EY believes data combined with creativity unlocks enriched consumer experiences. More»   Blog Of Note     Scripps Staffers Back Reading With Big-Time Book Dropoff By Diana Marszalek Employees at E.W. Scripps stations around the country celebrated National Reading Day Monday by delivering 40,000 children's books to local markets, and, in many cases, sticking around long enough to read them aloud to young listeners. Journalists from KERO, the Scripps-owned ABC affiliate in Bakersfield, Calif., for instance, showed up for story time at Frank West Elementary School—with a real, live Clifford the Big Red Dog. READ MORE » more blogs »   Departments       Programming: Final Run of 'The Leftovers' Starts on HBO April 16 Washington: INCOMPAS Has Issues With CenturyLink/Level 3 Merger Technology: Verizon Fios Adds 68,000 Internet Subs, 21,000 Video Customers Currency: Hulu Signs Deal to Get New Films From Magnolia Local TV: Gray TV Gives Top Execs a $4 Million Thank You   Events     Technology Leadership Summit March 8-9, 2017 | Crowne Plaza | Charlotte, NC Learn More Wonder Women March 23, 2017 | New York Hilton Midtown | New York, NY Learn More Advanced Advertising March 27, 2017 | Convene Conference Center | New York, NY Learn More Technology Leadership Awards April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV Learn More more events »   Jobs     Freelance Daily Hire Maintenance Engineer NBC Universal – Washington, DC, United States   Meteorologist Reporter WISN TV – Milwaukee, WI, United States   Director of Engineering WBNS 10TV – Columbus, OH, United States   Marketing Consultant Hearst Television – Des Moines, IA, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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