WHY THIS MATTERS:With more viewing moving away from traditional linear networks, media buyers are working to reach consumers via digital video and on-demand programming.
The new season of The Magicians starts up Wednesday on Syfy, and season two promises its usual batch of otherworldly offerings — including a dragon toward the latter half of the season. The dragon isn't quite like those seen on, say, Game of Thrones. "This one talks," says John McNamara, who runs the show alongside Sera Gamble. "He's rather opinionated and cranky."