B&C Today: ‘CBS This Morning’ Eyes Bigger Prize

Broadcasting & Cable Newsletter   January 9, 2017     The best of BroadcastingCable.com delivered to your inbox daily     Top Stories       'CBS This Morning' Eyes Bigger Prize CBS News built a morning show that Walter Cronkite would approve of. In a world of fake news, the network thinks it has the real deal at daybreak READ MORE » WHY THIS MATTERS: CBS saw a branding opportunity in morning television. Now it views the a.m. segment as more than that.   Sesame Tries Kindness in New Season Year 2 of HBO partnership features more Elmo and half-hour episode length READ MORE » WHY THIS MATTERS: A true TV icon upended its distribution model in an effort to remain relevant.   Turner Wants to Change Its Relationship With Advertisers Focus shifting from CPMs to greater return on investment READ MORE » WHY THIS MATTERS: As tech cuts traditional viewing and creates new marketing options, media firms are seeking new ways to generate ad revenue.   More Top Stories       Analysis: Rough Night for HBO at the Globes New Station, Music Tracks to Expand NATPE Turner Wants to Change Its Relationship With Advertisers Trump Dials Up Wireless Voice Multicast Nets Extend Reach Into New Niches The Five Spot: Phil Gurin CES Sees Big VR Push Going Deep With Metadata VOD Set-Top Ads Are in Demand VidAngel Clips Its Own Wings, For Now more headlines »   Blog Of Note     TCA: Watch Hulu Trailers and Teasers By B&C Staff Hulu took the TCA winter 2017 press tour stage Saturday to tout its upcoming fare. Take a peek at the programming, including season two of The Path and the anticipated Harlots and The Handmaid's Tale. READ MORE » more blogs »   Departments       Lead-In: Kelly Files for Change of Network Address Next TV: Next TV Connections: January 9, 2017 Programming: New Home for FX Gumshoe Comedy 'Archer' Currency: Who's Spending What Where: January 9, 2017   Events     Technology Leadership Summit March 8-9, 2017 | Crowne Plaza | Charlotte, NC Learn More Wonder Women March 23, 2017 | New York Hilton Midtown | New York, NY Learn More Advanced Advertising March 27, 2017 | Convene Conference Center | New York, NY Learn More Technology Leadership Awards April 24, 2017 | Westgate Resort & Casino | Las Vegas, NV Learn More more events »   Jobs     Meteorologist Reporter WISN TV – Milwaukee, WI, United States   Director of Engineering WBNS 10TV – Columbus, OH, United States   Marketing Consultant Hearst Television – Des Moines, IA, United States   Executive Producer WBNS 10TV – Columbus, OH, United States   more jobs » News Blogs Events People TV Careers   Advertise Contact Us Send this to a friend       ©2017 NewBay Media, LLC

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