วันพฤหัสบดีที่ 29 ธันวาคม พ.ศ. 2559

EXTENDED WARRANTIES FOR RETAILERS: Customization is Key to Higher Profit and Customer Loyalty

EXTENDED WARRANTIES FOR RETAILERS: Customization Is Key to Higher Profit and Customer Loyalty

Successful extended warranty programs can deliver margins up to 50 percent for retailers. But shrinking product life cycles, falling prices, and a new customer-driven warranty experience are now defining the retail landscape. This whitepaper provides insight to retailers and vendors on tailoring their offerings to:

  • tap into new high-margin revenue streams
  • attach their own brand to the warranty service and build valuable long-term relationships with consumers to ensure future sales growth
  • offer unique custom-designed warranty/service products that meet their individual needs
  • exceed ever-higher consumer expectations for timely repairs
  • achieve high single-call resolution rates.



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