Successful extended warranty programs can deliver margins up to 50 percent for retailers. But shrinking product life cycles, falling prices, and a new customer-driven warranty experience are now defining the retail landscape. This whitepaper provides insight to retailers and vendors on tailoring their offerings to:
tap into new high-margin revenue streams
attach their own brand to the warranty service and build valuable long-term relationships with consumers to ensure future sales growth
offer unique custom-designed warranty/service products that meet their individual needs
exceed ever-higher consumer expectations for timely repairs