| | Media Buyer & Planner Today | | | | | | | | | #1 Snapchat Ad Content Controls Frustrate Agencies | | Some agencies and their marketer clients have been frustrated with the social platform's tight controls on sponsored ad content and the long wait times for getting those types of ads approved, the Wall Street Journal reports. Snapchat responds that the approval process is slow at times because the platform checks all ad content to make sure it is specifically made for Snapchat and not just a version of an ad that ran elsewhere. Ad content also has to meet technical guidelines that are different from other online ad platforms. Snapchat has also introduced an interface that allows agencies to buy ads through a more automated process. | | WHY THIS MATTERS: Snapchat ads are not cheap – between $300,000 and $650,000 per ad per day, so some agencies get frustrated that the ad buying experience is not easier. However, there are several agencies that have also had positive experiences when placing ads. And, as the Journal points out, older online platforms like Facebook, Google and Twitter all had similar issues when they first launched their ad products. | | A Take: WSJ | | | | #2 Brands Cash In on Apple Search | | The three week old search ad product, which allows marketers to buy display ads based on users' searches in the Apple App Store, has been yielding positive results for brands, according to an Ad Age report. The ads are aimed at motivating users to install brand apps. Research by AppsFlyer finds that since the ad program began, more than 50 apps running Apple Search Ads in the U.S. nearly doubled the number of installations, MediaPost reports. And the new apps being installed are getting usage. "For every install that Apple Search Ads delivers, advertisers received about six in-app actions that followed, which is high," says Shani Rosenfelder, content marketing lead at AppsFlyer. | | WHY THIS MATTERS: The strong start is particularly good news for Apple and marketers with the holiday season approaching. Fabien-Pierre Nicolas, VP, marketing communications at App Annie, says marketers will look to spend more in acquiring new app users during the holiday season. Nicolas also says the more finite level of targeting offered by the program will also help marketers better reach those holiday shopping moms. | | Two Takes: Ad Age | MediaPost | | | | #3 Tech Has Not Reduced Agency Buyers | | The rise of programmatic advertising and digitization of the ad industry has so far not resulted in any mass reduction of agency ad buyers, Digiday reports. While fears that ad buying automation might make media buying jobs more obsolete, similar to the fallout on Wall Street, it has not happened so far. "There are still thousands of media buyers," Digiday says, adding that it could take another five years before the ranks are thinned out enough to notice. | | WHY THIS MATTERS: Barry Lowenthal, president of Media Kitchen, points out that while fewer people at agencies are doing media buying, agency staffing has not decreased because there are so many new duties for people to master. And because true programmatic, industry-wide automated buying across platforms is still a long way off, traditional media buying is still a necessary way to operate. | | A Take: Digiday | |
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| | 37 | | Percentage of global company CEOs who say that their chief marketing officers would be the first fired if corporate growth targets are not met, according to a study by Accenture Strategy. The CMOs edged out chief sales officers (34%) and chief strategy officers (29%) on the firing line. | – Reported by Ad Age
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| | Halloween Takes Bite Out of Nielsens | By Michael Malone NBC won the ratings on a night where TV viewing was impacted by trick or treating. The Voice rated a 2.0 in adults 18-49, down 26%, while Timeless slipped 21% to a 1.1. NBC scored a 1.7/6 share, according to Nielsen's overnights, ahead of CBS' 1.4/5, ABC's 1.2/4, Fox's 0.9/3 and The CW's 0.5/2. On CBS, Kevin Can Wait was down 13% at 1.4, and Man With a Plan's 1.5 was down 6% from its premiere. 2 Broke Girls defied the trend by climbing 7% to a 1.5, as did The Odd Couple, up 9% to 1.2. Scorpion grew 17% to 1.4. On ABC, Dancing With the Stars rated a 1.5, down 6%, and the special All Access Nashville a 0.7. Fox's Gotham and Lucifer both did a 0.9. Gotham fell 18% and Lucifer slid 10%. On The CW, Supergirl slipped 33% to a 0.6 and Jane the Virgin 33% to a 0.4. | |
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| • MARCEL MARCONDES was named U.S. VP of marketing for Bud Light. He replaces Jorn Socquet who had held the role since 2014. Socquet will take on a new title as VP, marketing strategy for core brands for parent company Anheuser-Busch In Bev. Marcondes was most recently global VP, marketing brands and growth development for A-B. He joined AB In Bev in 2005 after eight years with Unilever. Marcondes' mission at Bud Light will be to turn around the brand's declining U.S. sales. • WADE ALGER was appointed executive creative director at TBWA/Chiat/Day New York. Alger was previously senior VP and group creative director at The Martin Agency, where he spent 8 years and was co-lead on the agency's flagship GEICO account. Prior to that he was creative director at GSD&M in Austin, Texas, which is a sibling agency of TBWA. • JUSTINE ARMOUR has joined 72andSunny New York as a group creative director. She was most recently with Wieden+Kennedy Portland, where she was a creative director and copywriter. She has also worked as a copywriter at Publicis Mojo and as group creative head at Saatchi & Saatchi. • BOB BAKISH was named acting president and CEO, succeeding interim CEO Tom Dooley, who previously announced he would be leaving in November. He was also named president and CEO of the newly formed Viacom Global Entertainment Group, which will combine Viacom Interntational Media Networks and the Viacom Music and Entertainment Group, which includes the company's cable networks. Bakish was most recently CEO of Viacom International Media Networks. Bakish has been with Viacom for 20 years. | |
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| | Chief Financial Officer | WFSU Public Media – Tallahassee, FL, United States
| | | | Broadcast Engineer | | WFSU TV/FM – Tallahassee, FL, United States | | | | Digital Account Executive | RadiOhio (97.1 The Fan) – Columbus, OH, United States
| | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | more jobs » | |
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