| | Media Buyer & Planner Today | | | | | | | | | #1 Snapchat in App-Install Ad Battle Vs. Facebook | | The social platform is getting aggressive in its attempt to grab a share of mobile app-install ads, Ad Age reports. After introducing directly sold app-install ads earlier this year, Snapchat is looking to get access to various application programming interfaces (API) that will make its app-install ads much easier to buy and manage. Snapchat is also building a self-serve ad product so brands can set up their own campaigns rather than go through third-party ad partners or Snapchat's ad sales team. The goal is to begin stealing ad dollars away from social media giants Facebook and Google, who right now have all the capabilities Snapchat is looking to begin offering. | | WHY THIS MATTERS: Right now Snapchat has app-install ad rates that are as much as 40% higher than Facebook, but as Snapchat begins to become more proficient and expand its tech capabilities, the gap will narrow. | | A Take: Ad Age | | | | #2 Big Brands Target Competitors With Apple Search | | Major brands including Domino's, Amazon and Walmart's Jet.com are buying Apple Search Ads, which let marketers pay to promote their app-install ads at the top of search results for competitors within the App Store, Adweek reports. Made available beginning just a month ago, the new Search Ad feature is being used, for example, by Domino's to target McDonald's searches. The ads can be bought based on keywords likely to bring up competitors in searches. Based on cost per install, Apple Search Ads average $1.31 versus $8.63 for search engines like Google and Bing, according to mobile analytics company Singular. | | WHY THIS MATTERS: Apple, which once charged as much as $1 million for banner ads on iPhones and iPads, and ultimately saw massive brushback, is being much smarter with these types of ads. They are much cheaper and can be aimed directly at competitors. | | A Take: Adweek | | | | #3 MDC Partners Hires Outside Financial Advisor | | The agency holding company, that's under an ongoing SEC investigation for questionable practices by its former top executives, has hired investment banking company Lion Tree to assist in evaluating its financial and capital structure strategy moving forward. The announcement came as MDC reported a third-quarter net loss of $33.5 million, compared to a loss of $8.6 million for the same period last year. "This performance just isn't good enough," said MDC chairman and CEO Scott Kauffman. "We are taking actions to fix this." Among them, consolidating its media operations under one roof in New York that will save the company $3 million annually starting next year. | | WHY THIS MATTERS: MDC is still struggling to recover from the mismanagement of prior executives. It has begun to feel the impact of client departures and while some of its agencies, particularly 72andSunny, have picked up some new business, it has not been enough to cover operating expenses. | | Two Takes: MediaPost | WSJ | |
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| | 86 | | Percentage of business-to-consumer marketers in North America who are using content marketing, according to a report from the Content Marketing Institute. That compares to 76% who used it in 2015. Among those currently using it, 27% devote under 10% of their overall marketing budget to content marketing, while 17% devote 10%-24% of their total budget. | – Reported by eMarketer
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| | CBS Wins Despite Dips | By Michael Malone CBS took a close Thursday broadcast battle, posting a 1.5 rating in adults 18-49, per Nielsen's overnights, and a 5 share. NBC and ABC matched the CBS share, the former with a 1.4 rating and the latter at 1.3. Fox posted a 0.8/3 while The CW did a 0.6/2. CBS led despite dips week to week. Big Bang Theory slid 18% to 3.0, then The Great Indoors was down 15% from its premiere at 1.7. Mom fell 19% to 1.3 and Life in Pieces was off 13% to land at 1.3. Pure Genius lost 25% from its premiere to a 0.9. NBC mostly showed growth on the night. Superstore dropped 8% to 1.2 while The Good Place grew 17% to 1.4. Chicago Med was up 14% to a 1.6, while Blacklist climbed 8% to a 1.3. ABC's Grey's Anatomy decreased 5% to 2.1, Notorious was a flat 0.8, and How to Get Away With Murder dipped 8% to 1.1. On Fox, Rosewood was good for a flat 0.8, while Pitch pitched a 0.9, up 13%. CW's DC's Legends of Tomorrow rated a flat 0.6 while Supernatural grew 17% to a 0.7. The networks competed with football on the NFL Network, among other offerings. | |
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| • MINNIE DAMLE was named to the newly created position of chief talent officer at Havas Village Boston. She was previously VP, human resources, at VaynerMedia, and prior to that held the same title at The CDM Group. She has also held human resources positions at Rauxa Direct, HNW Inc. and FCB Healthcare.
• LARRY BURSTEIN is leaving as publisher of New York Magazine, a position he has held since 2003. This was Burstein's third stint at the magazine. He has also held executive positions at Self, Elle, The New Yorker and US Weekly magazines, along with Ziff Davis.
• TUCKER CARLSON is expected to become anchor of the Fox News Channel's 7 p.m. hour, taking over the time period formerly held by Greta van Susteren who left in September. Carlson will replace Britt Hume who has been filling in since van Susteren's departure. Carlson previously hosted CNN's Crossfire and also anchored a primetime show on MSNBC from 2005 to 2008. | |
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| | Chief Financial Officer | WFSU Public Media – Tallahassee, FL, United States
| | | | Broadcast Engineer | | WFSU TV/FM – Tallahassee, FL, United States | | | | Digital Account Executive | RadiOhio (97.1 The Fan) – Columbus, OH, United States
| | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | more jobs » | |
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