| | Media Buyer & Planner Today | | | | | | | | | #1 Post-Election Spending Slowdown Possible | | Uncertainty of what Donald Trump's administration will do once taking over the presidency is leading some ad industry executives to predict a slowdown in ad spending growth next year, the Wall Street Journal reports. Jonathan Barnard, head of forecasting for Zenith, says while there won't be an "apocalyptic pullback," he adds that economic uncertainly is usually bad for ad spending growth. Publicis CEO Maurice Levy believes there will at least be a slowdown in ad spend in first quarter, while Kelly Clark, global CEO at GroupM, says he expects ad spending growth in the U.S. to decline a few percentage points over the next six months. Interpublic CEO Michael Roth also says the uncertainty could have a "chilling effect" on ad spending in the short term. | | WHY THIS MATTERS: During his campaign, Trump made several pledges to take actions that could negatively impact the economy. But only time will tell if he actually follows through and implements pledges. Meanwhile, marketers hold their breath. | | A Take: WSJ | | | | #2 Dolans Buy AMG to Start Data Business | | Kristin and James Dolan have acquired Analytics Media Group, which is being folded into a new audience measurement and analytics company called 605. The Dolan Family earlier this year sold Cablevision for $10 billion. Kristin Dolan, former COO of Cablevision, is founder and CEO of 605, and Ben Tatta, former president of Cablevision Media Sales, is cofounder and president. Chauncey McLean, founder and chief revenue officer at AMG is now president of client solutions for 605. The new company will use the marketing and analytics expertise of AMG along with set top box data to help clients with media buying, planning and audience targeting. | | WHY THIS MATTERS: Kristin Dolan says Cablevision had been considering starting a data business for a while, so the move to do so, post-Cablevision does not come from left field. The data and analytics field is crowded and very competitive, but 605 has a key client in Walmart. The retail giant was a client of AMG and will continue to work with 605. | | Three Takes: B&C | Deadline | MediaPost | | | | #3 WPP Affiliates With Iranian Digital Firm | | The agency holding company has signed an affiliation agreement with Iranian digital marketing firm Pulse & Pixel Group, which operates more than 15 major digital services companies throughout Iran, MediaPost reports. The agreement will give WPP and its clients exclusive access to digital marketing channels in the Iranian market controlled by PPG, which is based in Tehran. The PPG business operates in the areas of digital media agencies, mobile ad networks, demand-side platforms and exchange platforms. | | WHY THIS MATTERS: WPP continues to expand its global operations. In the Middle East and Africa, WPP companies generate revenues of more than $1 billlion and employ some 37,000 people. | | A Take: MediaPost | |
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| | 40% | | Percentage of internet users 16-34 years of age worldwide who use ad blockers, according to a survey by Kantar TNS. Within that age group 20% of users ages 16-24 use ad blockers and 20% of users 25-34 use them. Ad blocking is least common among users 55-65, where 14% block ads. | – Reported by eMarketer
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| | 'Empire' Down But Still on Top | By Michael Malone Election coverage mostly in the rearview, entertainment programming had its viewers back, and Fox was the winner on Wednesday with a 2.3 rating in adults 18-49, with an 8 share. Based on Nielsen's fast nationals, ABC was runner-up at 1.7/7, CBS at 1.4/5, NBC at 1.2/4 and The CW at 0.5/2. Fox's Lethal Weapon scored a 1.8, up 6%, and Empire lost 15% to 2.9. The previous Wednesday featured game seven of the World Series on Fox. ABC's The Goldbergs grew 18% to 2.0 and Speechless went up 6% to 1.7. Modern Family ticked up 5% to 2.3, while black-ish (1.6) and Designated Survivor (1.2) both lost a tenth of a point. CBS' Survivor grew 19% to a 1.9. Criminal Minds lost 19% at 1.3 while Code Black grew 29% to a 0.9. On NBC, Blindspot did a flat 1.1 and Law & Order: SVU was down 7% at 1.3, before Chicago P.D. scored a flat 1.3. CW's Arrow stretched 17% to 0.7 and Frequency was a flat 0.3. | |
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| • ANTHONY NOTO was named chief operating officer of Twitter, succeeding ADAM BAIN, who is leaving the company. Bain joined Twitter in 2010 and has been COO since 2104. Noto was most recently chief financial officer, a post he has held since joining Twitter in 2014. Noto, among his other new duties, will be in charge of global advertising sales. Noto spent 13 years with Goldman Sachs, from 1998 to 2008 and from 2010-2014. He also served as CFO with the NFL from 2008-2010. • XANTHE WELLS has joined TBWA's Media Arts Lab as executive creative director of the Lab's purpose-driven marketing unit, Agency Spy reports. She had previously been freelancing as creative director at the Lab. Prior to that she was chief creative officer at Pitch and before that held a variety of creative roles in an earlier stint at TBWA Los Angeles. | |
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| | Chief Financial Officer | WFSU Public Media – Tallahassee, FL, United States
| | | | Broadcast Engineer | | WFSU TV/FM – Tallahassee, FL, United States | | | | Digital Account Executive | RadiOhio (97.1 The Fan) – Columbus, OH, United States
| | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | more jobs » | |
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