| | Media Buyer & Planner Today | | | | | | | | | #1 Pinterest in Uphill Battle With Buyers | | The social media platform has been introducing new ad products over the past few months, including video ads, new types of promoted pins and new targeting capabilities. But a report by Digiday after speaking with media buyers, says those moves may be too little, too late. A Pinterest spokesperson says about half of the platform's ad revenue comes from products launched in the last six months. But media buyers say they are not planning much of an increase in ad spending on Pinterest over the next year, with most describing the platform as a second-or third-tier option, mostly for niche brands. | | WHY THIS MATTERS: Without the mass audience of Facebook and Google, and sans the user buzz being generated by Snapchat these days, Pinterest finds itself an afterthought by major mainstream marketers. Several agencies have said Pinterest commands fewer than 10% of their social media ad spend. And the future right now from an agency perspective doesn't look bright. "I don't think the [new] ad formats have really been groundbreaking enough to shift additional spend to the platform," says Courtney Blount, associate director at The Media Kitchen. But she adds, "their advancements in targeting have been encouraging to see." | | A Take: Digiday | | | | #2 Ad Load Capacity Could Hamper Facebook | | Increased ad load, or the volume of ads users typically see in their Facebook feeds, has been a major driver of the social platform's ad revenue growth based on its most recent ad revenue report, the Wall Street Journal reports. However, the Journal also points out that Facebook's ad load is nearing capacity, a fact that was confirmed by its chief financial officer Dave Wehner who says the company's ad revenue growth rates will "come down meaningfully" going forward. | | WHY THIS MATTERS: Facebook can drive ad revenue in ways other than loading more ads into users' feeds, but the company is concerned enough about the situation to publicly acknowledge the situation to let Wall Street and investors know the true ad scenario. | | A Take: WSJ | | | | #3 Black Millennials Tech, Social Media Savvy | | A Nielsen report says African-American millennials, who make up 14% or 11.5 million of the overall 18-34 U.S. millennial population, are strong users of both tech and social media, MediaPost reports. Data finds that black millennials are more likely than total millennials to say they are among the first to try new electronic products and recommend them to their peers. They spend more time watching TV, watch more video on PCs and smartphones, and spend more time per day on social networking sites than all millennials. | | WHY THIS MATTERS: Based on the Nielsen data, black millennials should be a central focus of brands trying to market tech and electronics products and brands should also use social media as a means of reaching them. | | A Take: MediaPost | |
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| | 33 | | Percentage of U.S. broadband households that own five or more video-capable devices, according to data from The Diffusion Group. Another 38% own four devices, while 21% own three. Those devices include TVs, PCs, tablets, smartphones and wearables. | – Reported by eMarketer
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| | 39.2 Million Watch World Series Thriller | By Michael Malone Fox's World Series finale crushed the competition Wednesday, as an estimated 39.2 million viewers watched a game seven that had everything: a lot of offense, aggressive managing, a big comeback, extra innings, a rain delay, and finally a—spoiler alert!—Cubs victory. It was the Chicagoans' first World Series victory in 108 years. The game ended after midnight; the ratings reflect primetime performance. The game did a staggering 12.1 rating in adults 18-49, per Nielsen's overnights, and a 35 share. Last year's World Series finale, up against football, drew 17.2 million viewers as the Kansas City Royals finished off the New York Mets. Everyone else was playing for crumbs. ABC had an honest go of it with its 50th Annual Country Music Awards at 2.9. That telecast is typically a strong playback performer in terms of live-plus-three day ratings. Last fall's CMAs, which were not up against the World Series, did a 3.8. Covering all of prime, ABC's CMAs had an 8 share. CBS did a 1.0/3. Survivor drew a 1.5, down 17%, while a Criminal Minds repeat did a 0.9 and Code Black slipped 30% to 0.7. NBC, in repeats, scored a 0.7/2. The CW scored a 0.4/1, with Arrow down 14% at 0.6 and Frequency a flat 0.3. | |
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| • ANDREW KAY was named managing director at BETC London. He was most recently head of account management at Wieden+Kennedy London and since 2007 has also worked at W+K offices in Amsterdam and London. • CHRISTINE SHULER has joined Travel Channel as director of programming. For the past year, she has been a consultant to the network. Prior to that, she held posts at A+E Networks, Discovery Communications, PBS and Chicago Public Radio. | |
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| | Chief Financial Officer | WFSU Public Media – Tallahassee, FL, United States
| | | | Broadcast Engineer | | WFSU TV/FM – Tallahassee, FL, United States | | | | Digital Account Executive | RadiOhio (97.1 The Fan) – Columbus, OH, United States
| | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | more jobs » | |
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