| | Media Buyer & Planner Today | | | | | | | | | #1 Pinterest Adds Third-Party Measurement | | The social platform is adding 15 ad-tech partners to allow brands to better target ads and get more complete data on the success of their campaigns. Companies including Moat, Adjust, AppsFlyer, Apsalar, Kochava and Tune will offer more robust analytics on Pinterest mobile ads. Other companies working with Pinterest include Neustar, Krux, mParticle, Experian, Sprinklr, Adglow, Bidalgo, AdParlor and Socialbakers. | | WHY THIS MATTERS: Pinterest already had a deal with Oracle Data Cloud to gauge the impact of campaigns based on actual sales in stores for some marketers, but adding all these additional partners gives advertisers a more wide-ranging choice of data and information. Pinterest is hoping this latest move will help it become more competitive against Google, Facebook and Snapchat in the ad marketplace. | | Two Takes: Ad Age | Adweek | | | | #2 Buyers Want Facebook, YouTube Transparency | | Ad buyers want to know more about how third-party data is collected on the two social media platforms, and also more oversight over the process because it will help them determine where and how to better spend their video marketing dollars, the Wall Street Journal reports. Specifically, the buyers want more transparency about how Facebook and YouTube implement tracking codes to make sure their ads are actually being seen where they want them to be seen. Both sites have never allowed media agencies to use their own tags or collect their own viewability data on web video campaigns. "We believe objective, third-party measurement is an essential foundation for any mature industry," says Lyle Schwarz, director of implementation, research and marketplace analysis at GroupM. | | WHY THIS MATTERS: Facebook and YouTube parent Google control close to 70% of U.S. online advertising and because of that can seemingly dictate to brands and their agencies their terms of selling. Facebook officials defend their current processes for measurement and say they are necessary to protect users' privacy and keep pages loading quickly. But agency conglomerates like GroupM spend billions on advertising, so their concerns can't just be arbitrarily dismissed. | | A Take: WSJ | | | | #3 Clients, Agencies Support 4As on Transparency | | A new study by Advertiser Perceptions, conducted for MediaPost, finds that by a margin of nearly two-to-one, more ad industry executives believe the American Association of Advertising Agencies' transparency principles involving agencies and their clients are right. Some 44% of agency executives and 41% of marketers side with the 4As, while only 25% of agency execs and 24% of marketers side with the Association of National Advertisers. | | WHY THIS MATTERS: The survey suggests that the views of agency and marketing execs are far less partisan, and not necessarily in line with their own trade associations. A total of 34% actually believe the associations should remain neutral on the subject, and 34% also believe that the transparency feud between agencies and clients will get worse before it gets better. | | A Take: MediaPost | |
| | |
| | 48.3 | | Percentage of U.S. millennial mother internet users who prefer to research purchases digitally and then buy in-store, according to a survey for Roth Capital Partners conducted by Research Now. Another 22% like to buy digitally, without visiting a store. Another 16.2% like to do research and make purchases only in-store, while 10% like to research in-store and then buy digitally. | – Reported by eMarketer
| |
| | | |
| | NBC Dominates Election Coverage | By Michael Malone Similar to its former Apprentice host, NBC was a big winner in Tuesday's election coverage, the network playing to a 4.4 rating in adults 18-49 and an 11 share, according to Nielsen's overnight ratings. Second was ABC at 3.0/7, then CBS at 2.6/6, Fox at 1.6/4 and The CW at 0.3/1. NBC averaged just short of 12 million total viewers, per Nielsen. NBC Nightly News anchor Lester Holt fronted the coverage alongside Today cohost Savannah Guthrie and Meet the Press moderator/NBC News political director Chuck Todd. Special correspondent Tom Brokaw lent his expertise to NBC News as well. ABC averaged 9.7 million on the night, CBS 8.8 million and Fox 4.5 million. The close race saw Donald Trump seal up the win in the early a.m. hours Wednesday. The cable news networks of course drew scads of viewers with their political coverage. Ratings will be available later. The CW stuck with entertainment programming, albeit repeats. The Flash did a 0.4 and No Tomorrow a 0.2. After a long year-plus of losing viewers to debates and other campaign coverage on the cable news nets, the primetime shows now get their audiences back. | |
| | | |
| • ADAM SYMSON was promoted to the newly created position of chief operating officer at E.W. Scripps Co., and he is expected to succeed RICH BOEHNE as CEO when he retires in the second half of next year. Symson was previously chief digital officer. He joined Scripps TV in 2002 and took over digital operations in 2011. Boehne has been president and CEO since 2008. • LAURA DAMES was elevated to executive VP and general manager of Turner Studios. A 24-year veteran of Turner, she was most recently senior VP and GM of the studios. During her career at Turner, she has also served as senior VP of business operations for Turner Entertainment Networks, senior VP of marketing operations for TNT, TBS and TCM, and VP of marketing for TNT. | |
| | | |
| | Chief Financial Officer | WFSU Public Media – Tallahassee, FL, United States
| | | | Broadcast Engineer | | WFSU TV/FM – Tallahassee, FL, United States | | | | Digital Account Executive | RadiOhio (97.1 The Fan) – Columbus, OH, United States
| | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | more jobs » | |
| | | | |
