| | Media Buyer & Planner Today | | | | | | | | | #1 Pro-Trump New Balance Faces Consumer Backlash | | Footwear and fitness apparel company New Balance has been facing a social media backlash after an executive made positive comments about the election of Donald Trump as president. Beyond blasting the company on social media sites, some angry consumers have been burning New Balance shoes and posting those pictures on various platforms. New Balance, unlike competitor Nike, is an opponent of the Trans-Pacific Partnership trade agreement, which Trump opposes. The company has since tried to clarify its position saying its positive comments about Trump were related to his stance on the TPP, and not related to other policies. | | WHY THIS MATTERS: With the country's consumers virtually split 50-50 among the nearly 120 million voters on who they supported in the presidential election, it is not a smart move when emotions are still running high to make any type of comments on the outcome. New Balance should also have learned from a handful of other businesses whose execs during the campaign spoke out in favor of one candidate or the other and faced consumer backlash. Smart move would be to publicly remain neutral. | | Two Takes: Adweek | WSJ | | | | #2 Facebook Strengthens Anti-Discrimination Policies | | The social media giant is beefing up its anti-discrimination protocols after concerns were raised about targeting technology that could unfairly impact certain races and ethnicities, Ad Age reports. Facebook officials met with groups including the NAACP and Congressional Black and Hispanic caucuses on Friday and said it is implementing protocols that will disable ethnic affinity targeting on housing, employment and credit ads. Facebook also said it will focus on educating advertisers about how its targeting tools should be used going forward. | | WHY THIS MATTERS: The move is in response to a Pro Publica report last month that said Facebook policy had loopholes that could lead to certain groups excluded from seeing ads for housing, employment and other categories. "We take these issues seriously," says Erin Egan, VP of U.S. public policy and chief privacy officer at Facebook. "Discriminatory advertising has no place on Facebook." | | A Take: Ad Age | | | | #3 Virtual Reality Ads Face Legal Issues | | So far in court cases involving ads that appear in virtual reality scenes most decisions have come out in favor of First Amendment rights over trademark rights. For example, substitute ads in VR that replace ads on real life buildings have been protected. But Jim Gatto, cohead of law firm Sheppard Mullin's social media and games group, writes in Ad Age that every VR case and scenario is different and right now there is no established policy. | | WHY THIS MATTERS: Because of the uncertainty right now in the courts, marketers need to beware when agreeing to place ads in VR scenarios to minimize liability. And Gatto recommends they also be sure to police the use of their brand names in VR. | | A Take: Ad Age | |
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| | 34 | | Percentage of U.S. client-side marketers who say they "always" use data to manage their agency relationships, according to a survey by the Association of National Advertisers and Decideware. Another 46% say they "often" do, with 19% saying they "sometimes" do. Only 1% of marketers say they "rarely" do. | – Reported by eMarketer
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| | CBS Wins With a 'Bang' | By Michael Malone CBS won the broadcast ratings bonanza Thursday, with a 10% gain for The Big Bang Theory, which posted a 3.4. CBS did a 1.7 rating in adults 18-49, per Nielsen's overnights, and a 6 share. NBC had a 1.4/5, ABC a 1.3/5, Fox a 0.7/2 and The CW a 0.6/2. Big Bang Theory led into The Great Indoors at a flat 1.7. Mom increased 15% to 1.5 while Life in Pieces elevated 8% to 1.4. Pure Genius was a flat 0.9. NBC had a pair of Superstores at 1.3 and 1.4; it did a 1.2 last week. Chicago Med did a 1.5, down 6%, and The Blacklist ticked up 8% to 1.4. On ABC, Grey's Anatomy dropped 10% to 1.9 and Notorious increased 13% to 0.9.
How to Get Away With Murder was a flat 1.2. Fox's Rosewood shed 13% to a 0.7 while Pitch slid 22% to 0.7. CW's DC's Legends of Tomorrow scored a flat 0.6 and Supernatural fell 14% to 0.6. | |
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| | • KRISTEN MARTINI was promoted to CEO of the WPP production agency Townhouse. She was previously director of client services for WPP marketing agency Hogarth. According to a report by Agency Spy, Martini has been overseeing Townhouse since the summer but she has now been officially named CEO. P&G is a main client of Townhouse. Martini has also held executive roles at agencies including Digitas, JWT and FCB. | |
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| | Chief Financial Officer | WFSU Public Media – Tallahassee, FL, United States
| | | | Broadcast Engineer | | WFSU TV/FM – Tallahassee, FL, United States | | | | Digital Account Executive | RadiOhio (97.1 The Fan) – Columbus, OH, United States
| | | | Vice President, On Air Promotions, FOX Sports Marketing (Charlotte, NC) | | Fox Sports – Charlotte, NC, United States | | | | more jobs » | |
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